Bachelor of Arts in Communication – Radio and Television

The Bachelor of Arts in Communication – Radio and Television at the University of Sharjah is a four-year undergraduate degree delivered in Arabic that prepares students for professional careers in broadcast media, including television, radio, and multimedia production. It suits creative communicators who want hands-on training in video shooting, editing, directing, presentation, and production workflows, while also grounding them in media theory, ethics, audience analysis, and cultural context.

Curriculum structure

Year 1 – Foundations of Media & Communication:
In the first year, students build essential communication and media skills through courses such as Introduction to Media and Communication, Introduction to Radio & TV Production, and Media Writing and Presentation Techniques. These modules introduce the fundamentals of media language, broadcast platforms, and the creative storytelling process, helping students gain confidence with cameras, audio gear, and basic production tools. Year one also includes general media theory and communication ethics to frame students’ technical work within broader cultural and professional standards.

Year 2 – Applied Broadcast Skills:
In year two, students deepen practical production competencies with units like Radio Production, TV Studio Production, and Script Writing for Broadcast Media, where they apply creative concepts to real broadcast projects. These courses focus on narrative development, sound capture, camera operation, lighting, directing techniques, and teamwork — essential skills for radio and television programming. Students also begin learning Broadcast Editing and Post-Production, integrating raw footage into polished media content.

Year 3 – Advanced Production & Media Contexts:
The third year emphasises professional broadcasting and strategic communication, with courses such as Documentary and Programme Production, Broadcast Management, and Media Research Methods. Here, learners tackle more complex multi-segment productions and explore audience metrics, broadcast scheduling, and media markets. They also analyse the legal and ethical dimensions of broadcast content, developing critical judgement alongside technical expertise.

Year 4 – Capstone & Professional Integration:
In the final year, students complete Broadcast Internship/Practicum and a Senior TV & Radio Project, where they conceive, produce, and deliver original broadcast content suitable for industry portfolios. Advanced electives such as Interactive and Digital Broadcast Media reflect contemporary trends in streaming and cross-platform media production. Students refine their professional identity while gaining real-world experience working with studios, agencies, or media organisations.

Focus areas (in a string):

Broadcast production; radio programming; television studio techniques; script writing; video shooting and editing; media research; broadcast management; presentation and directing.

Learning outcomes (in a string):

Demonstrate practical competence in radio and television production; apply script and narrative techniques for broadcast formats; produce multimedia content for broadcast and online platforms; analyse media impacts and audiences; understand broadcast ethics and law; collaborate on professional broadcast projects.

Professional alignment (accreditation):

The programme is accredited by the UAE Ministry of Education’s Commission for Academic Accreditation (CAA) and all communication programmes at Sharjah have international accreditation through the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

Reputation (employability rankings):

University of Sharjah is ranked in global listings such as QS World University Rankings and Times Higher Education, and its media graduates are recognised in broadcast, digital media, production houses, and cultural institutions — reflecting strong regional employability in journalism, TV/radio production, and media content creation sectors.