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3 Years On Campus Bachelors Program
Middlesex University DubaiMiddlesex University offers a BA Honours in Advertising, PR and Branding, a three-year program crafted for students who want to build a creative and strategic career in the fast-paced world of communications. The course is designed to give students a well-rounded understanding of brand storytelling, media strategy, and public influence, preparing them for a wide range of roles across advertising agencies, PR firms, in-house marketing teams, and beyond.
Curriculum Structure:
The program at Middlesex combines theoretical insight with practical learning, ensuring students graduate with the skills and experience needed to thrive. The curriculum includes:
• Core Advertising and PR Modules: Cover topics like advertising strategy, public relations campaigns, media planning, and influencer marketing.
• Branding and Consumer Culture: Explore how brands are built, evolve, and connect emotionally with audiences in diverse markets.
• Digital and Social Media Content: Learn how to create compelling multimedia content across platforms and understand digital trends.
• Industry Projects and Live Briefs: Students work directly with real brands and clients, offering solutions to real-world communication challenges.
• Final Year Project: A major independent project that lets students develop a professional campaign, brand strategy, or creative portfolio piece.
Accreditation:
The program is recognised by key industry bodies and developed in consultation with professionals in advertising and communications. This ensures that the course remains relevant, up-to-date, and aligned with industry standards and expectations.
Campus Location:
Middlesex University’s main campus is located in Hendon, North London. Students benefit from a modern, inclusive environment with access to cutting-edge media labs, photography studios, editing suites, and collaborative spaces—ideal for bringing creative ideas to life.
Middlesex University puts a strong emphasis on hands-on experience to prepare students for the real world of advertising and PR:
• Work Placements: Students can take on internships or placements during their course, gaining real insight into industry workflows and client relationships.
• Live Client Projects: Students work on briefs provided by real companies and agencies, helping them build a professional portfolio before graduation.
• Competitions and Awards: Students are encouraged to take part in creative contests, such as D&AD New Blood and CIPR challenges, giving them a chance to be recognised on a larger stage.
• Industry Guest Lectures: Professionals from top agencies regularly visit campus to offer insights, feedback, and real-world advice.
• Networking Events: Opportunities to connect with alumni and employers are built into the course experience, making it easier to get a foot in the door.
Middlesex University’s Careers and Employability Service offers strong ongoing support to help students turn their academic journey into a successful career:
• One-on-one career counselling and development planning.
• CV, portfolio, and cover letter workshops tailored for creative industries.
• Mock interviews and preparation for real-world job applications.
• Careers fairs and employer-led sessions held regularly on campus.
Employability:
Graduates of the Advertising, PR and Branding program are well-equipped to pursue careers in creative agencies, brand consultancies, media organisations, and corporate communication teams. Alumni have gone on to work in roles such as advertising executives, PR officers, brand managers, content creators, and social media strategists, with many securing roles in leading firms across London and internationally.
Further Academic Progression:
Graduates who wish to deepen their expertise can progress into postgraduate studies such as an MA in Advertising, Marketing Communications, Public Relations, or Digital Media. Some also choose to explore brand innovation, creative leadership, or even move into business or management-focused master’s programs depending on their career path.
IELTS - 6.0 (minimum 5.5 in each band)TOEFL - 72 (17 in listening & writing, 20 in speaking and 18 in reading)GCSE - Grade C or 4 if taken in England since September 2016CBSE - Minimum Grade Of 65% in English (except, Gujarat, Haryana and Punjab Board)IB - Minimum Grade 5 in English A1 (Standard or Higher Level) in IB or a minimum of Grade 5 in English B (Higher Level)Recent passport-sized photographsProof of English proficiency (such as IELTS or TOEFL) Copy of UAE residency visa, if you’re already in the UAE Proof of fee payment Photocopy of online application form and the CV/ResumeBirth certificate, health and life insurance documents and declaration of financial support .Advertising ExecutivePublic Relations OfficerBrand ManagerMarketing ExecutiveSocial Media ManagerMedia PlannerCopywriterContent CreatorCommunications OfficerCampaign ManagerEvent CoordinatorDigital Marketing SpecialistMedia BuyerCorporate Communications Manager
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