BA Honours Advertising, PR and Branding

The BA (Hons) in Advertising, PR and Branding is a three-year undergraduate degree that equips students with creative, strategic, and analytical skills to plan, create, and manage communication campaigns in advertising, public relations, and brand environments. It suits students who want careers in brand management, PR strategy, creative advertising, digital marketing, campaign planning, and media communication, blending academic understanding with practical project work and portfolio development.

Curriculum structure

Year 1 — Foundations of Brand Communication
In the first year, learners develop core knowledge of media and promotional communication through introductory modules that cover audience insights, brand identity, and the role of advertising and PR in society. Students begin building foundational skills in creative content development, understanding how brands communicate with and influence diverse audiences.

Year 2 — Applied Advertising & PR Skills
The second year deepens practical and strategic skills with coursework focusing on campaign planning, creative advertising strategy, and integrated communication tools across digital and traditional platforms. Students engage in hands-on projects that require planning, messaging design, and audience engagement tactics that reflect real industry practice.

Year 3 — Strategic Integration and Portfolio
In the final year, students integrate learning through advanced projects and specialised modules that emphasise brand strategy, media analytics, and professional communication practice. Coursework culminates with portfolio development and potentially industry placements or capstone projects that prepare graduates for workplace expectations.

Focus areas (in a string):

Advertising strategy, public relations practice, brand identity and management, audience insights, campaign planning, digital communication and content creation.

Learning outcomes (in a string):

Apply strategic communication principles; design and implement creative campaigns; manage brand and PR activities; evaluate media and audience insights; produce professional communication portfolios; and integrate theoretical and practical skills for dynamic media roles.

Professional alignment (accreditation):

The programme is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and recognised under Middlesex University’s UK-validated quality framework, with ties to professional bodies such as the International Advertising Association (IAA) to support industry relevance and networking.

Reputation (employability rankings):

Middlesex University Dubai holds a 5-Star KHDA rating and operates under the global Middlesex University brand, enhancing graduate recognition; its communication programmes are valued in the UAE media, advertising, and corporate sectors, with alumni prepared for roles such as brand manager, PR executive, media planner, social media strategist, and marketing consultant.