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This course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design, creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. On this course, students develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered.
Higher Secondary School Certificates at the end of CBSE/ISC Standard XII with a minimum of 80-95% overall. IELTS 6.0 overall with no less than 6.0 in each component. A Levels: AAB , IB: 35 points overall with 6,6,5 in three subjects at Higher Level.
Garment TechnologistFashion DesignersRetail BuyerFashion IllustratorMerchandisers
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University of Manchester
