Enter OTP
3 Years On Campus Bachelors Program
Middlesex University LondonThis degree brings together creative media production, brand strategy, and advertising practice — helping you master the art of shaping ideas that connect with audiences in today’s fast-changing digital world. It’s perfect for anyone who loves storytelling, visuals, and media, and wants to build the skills to work in agencies, brands, or creative departments.
Curriculum Structure
Year 1:
You’ll begin by exploring how brands, media, and society influence one another. Core modules like Branding and Consumer Behaviour introduce you to how culture shapes brand meaning, while Visual Storytelling builds your design and identity skills using tools such as Adobe Creative Suite. Alongside this, Creative Media Production develops your practical skills in short-form video and audio creation, and Communication Across Platforms teaches you how to deliver impactful messages across print, digital, and social media.
Year 2:
In your second year, you’ll take a deeper dive into audience insight and brand building. Modules such as Audience Insight and Engagement show you how to research and analyse media audiences, while Brand Identity focuses on developing complete brand systems and narratives. In Campaign Planning, you’ll plan and execute professional-level promotional campaigns — and you may also choose to take on a creative industry placement to gain hands-on experience.
Year 3:
Your final year is all about professional practice. You’ll explore how emerging technologies shape communication in AI, Digital Communications and Marketing, refine your strategic thinking in Brand Management, and complete a Major Project where you’ll design a full campaign or brand concept for your professional portfolio.
Focus Areas
Creative media production, brand strategy and identity, advertising campaign planning, audience research, and digital storytelling.
Learning Outcomes
By the end of the course, you’ll be able to:
Research and interpret how media and brands shape culture.
Create and manage brand identities and campaigns across multiple platforms.
Apply creative problem-solving and production skills using industry-standard tools.
Adapt confidently to evolving digital and media environments.
Professional Alignment
While the course is designed around professional standards in branding, advertising, and media practice, it does not currently list a specific external accreditation. Instead, the curriculum is closely mapped to the skills and creative workflows used in the industry.
Reputation and Employability
Graduates from this programme have gone on to work with major names such as Ogilvy, Warner Bros, Universal, and Adidas, reflecting its strong industry relevance.
The wider subject area at Middlesex is also ranked 3rd in London for Marketing by The Complete University Guide, underscoring its reputation for producing career-ready graduates.
Experiential Learning
From your first year, you’ll dive into practical creative work that mirrors what happens in real media, branding, and advertising agencies. You’ll work on live briefs, develop campaigns, collaborate with other creatives, and build a professional portfolio using the same tools and workflows used across London’s creative industries. Middlesex places a huge focus on learning-by-doing — meaning you won’t just study creativity, you’ll live it through studio practice, workshops, and client projects.
Here’s how your experience comes to life:
State-of-the-art Facilities: Access industry-standard editing suites, design studios, and digital media labs on campus.
Creative Projects: Work on collaborative campaigns and multimedia projects that simulate agency environments.
Live Industry Briefs: Partner with real clients and brands through live assignments that test your strategy and creative thinking.
Professional Software: Gain proficiency in tools like Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and other industry-standard platforms for design, editing, and content creation.
Specialist Support: Learn in spaces dedicated to creative media and advertising production, supported by expert technicians and lecturers with industry backgrounds.
Portfolio Development: Build a professional portfolio showcasing branding, design, and campaign work — an essential asset for your future career.
Networking and Guest Talks: Attend workshops and lectures led by professionals from leading agencies and creative industries.
Library and Research Access: Use Middlesex’s Sheppard Library — one of London’s most advanced academic libraries — offering creative media archives, journals, and digital resources tailored to your field.
Progression & Future Opportunities
Graduates from Creative Media, Branding and Advertising BA Honours at Middlesex University London step confidently into a fast-moving industry where creativity meets strategy. Many go on to work with leading global brands, media agencies, and creative studios, turning ideas into campaigns that inspire audiences and drive results. Typical career paths include Brand Strategist, Creative Director, Marketing Executive, and Advertising Account Manager.
Your journey is supported by Middlesex’s strong industry connections and career-focused resources:
Employability Support: The MDXworks Careers Service offers one-to-one guidance, networking events, portfolio reviews, and internship placements to help students secure roles in the creative sector.
Industry Partnerships: Middlesex collaborates with global companies such as Unilever, Ogilvy, and Saatchi & Saatchi, giving students real-world insights and opportunities to work on live projects.
Graduate Success: Many alumni now work in top creative agencies and international brands, with graduates enjoying high employment rates within six months of completing the course.
Accreditation & Long-Term Value: The program is designed in consultation with industry professionals, ensuring the skills and knowledge you gain stay relevant in the evolving creative economy.
Graduate Outcomes: Graduates are equipped with advanced communication, strategic thinking, and digital design skills—key assets in advertising, branding, and media roles worldwide.
Further Academic Progression:
After completing this degree, students can continue their studies with a Master’s in Advertising, Branding and Communication, Digital Media, or Marketing Communications at Middlesex University or other global institutions. These postgraduate options allow you to deepen your expertise and move into senior strategic or creative leadership roles in the industry.
A-level BB-BBC / IB: 28 A minimum of 2 GCE A Levels to a maximum of 3 GCE A levels will be considered. GCSE/IGCSE/O‐Level/International Cambridge O Level English (as a first or second language) - Grade C or 4 if taken in England since September 2016 IELTS: 6.0 (with 5.5 in each component) TOEFL: 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading). Indian English Requirements: Standard XII- 65% Not accepted from the Punjab or Haryana boardsUS High School Diploma (for applicants that have studied in the US, not accepted for International schools) - C or GPA of 2 on English Language component from Grade 12 levelFor Indian Applicants: Minimum 50% or above from a Local Board Examination or its equivalent.For US Applicants: According to GPA Requirement -3.2+ : Test optional / not required, unless the programme carries a specific subject requirement, which can be met with 2 AP exams in the subject area.2.8 - 3.1 : *SAT of 550 on each part, OR **ACT composite score of 23, OR 2 AP exams with 3+2.7 or below : Can be considered for a Foundation Year. Must provide SAT of 550 on each part, OR ACT composite score of 23, OR 2 AP exams with 3+ Middlesex University's *SAT code is 3985 and **ACT code is 5277.Art DirectorBrand ManagerCreative StrategistCopywriterDigital Marketing SpecialistSocial Media ManagerContent CreatorMedia PlannerAdvertising ExecutiveGraphic DesignerMarketing Communications ManagerVisual Content ProducerCampaign ManagerPublic Relations OfficerCreative Project Manager
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