Media and Communications, BA Hons

3 Years On Campus Bachelors Program

University of Greenwich

Program Overview

The Media and Communications, BA Hons at the University of Greenwich equips students with both creative and critical skills to succeed in diverse media industries. It is ideal for those eager to explore digital content, journalism, branding, advertising, and social media while preparing for dynamic professional roles.

Curriculum Structure:
Year 1: Students build a strong foundation in media and communications, learning to analyse and create content across different formats. Core units such as Introduction to Media Studies, Digital Production, and Media and Society develop skills in video, text, and social media production, as well as critical thinking about media contexts.

Year 2: Students begin to specialise through chosen pathways. The Digital Cultures pathway includes modules in Social Media Curation, Journalism, and Audio-Visual Practice, while the Creative Communications pathway focuses on advertising and branding with modules like Creative Content Production and Campaign Planning. This year emphasises practical application alongside critical analysis.

Year 3: The final year is about professional readiness, with opportunities for industry placements and advanced project work. Students complete modules such as Media and Communications Dissertation, Professional Practice, and pathway-specific options to refine expertise and develop a polished portfolio showcasing their skills to future employers.

Focus Areas: Media production, digital content, advertising, branding, journalism, social media, critical analysis.
Learning Outcomes: Ability to produce professional-quality media content, critically analyse media and communications, adapt communications for diverse audiences, and develop a portfolio for creative industries.
Professional Alignment (Accreditation): Industry-informed curriculum, mentorships, and optional placements with leading creative agencies.
Reputation (Employability Rankings): Gold in the Teaching Excellence Framework (TEF) 2023, recognised for outstanding student experience and outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Greenwich, the Media and Communications BA Hons degree goes beyond traditional classroom learning by immersing students in practical, hands-on experiences. From producing digital content to exploring creative advertising, you’ll gain the skills that employers actively seek. The course equips you to work with diverse media formats, including video, social media, copywriting, and branding, while also developing a strong portfolio of independent creative work. You’ll benefit from industry insights, mentorships, and placements that connect theory directly with real-world practice:

Creative and Digital Facilities: Access to state-of-the-art studios, editing suites, and media labs for video, audio, and digital content production.
Software and Tools: Training with industry-standard software for video editing, graphic design, social media management, and emerging AI technologies.
Industry Placements and Mentorship: Optional placements at leading creative agencies and mentorship from media and advertising professionals.
Group Projects: Collaborative projects simulating real-world communications campaigns and advertising briefs.
Public Showcases: Opportunities to present your creative work at exhibitions such as the School of Design and Creative Industries End of Year Show.
Field Trips and Industry Visits: Guided visits from industry professionals and real-world settings to understand current practices.
Research and Critical Labs: Access to research-led teaching and consultancy projects that bridge academic learning with professional application.
Libraries and Resources: Comprehensive libraries and digital archives supporting media research and content creation.

This approach ensures that by graduation, students are not only theoretically informed but also professionally prepared to excel in branding, advertising, PR, marketing, content management, and social media roles.

Progression & Future Opportunities

Future Progression & Opportunities:
Graduates of the Media and Communications, BA Hons at the University of Greenwich leave ready to enter a dynamic creative industry, equipped with practical, research, and critical skills in media production, branding, advertising, and social media. Typical career roles include Brand Manager, PR Executive, Social Media Strategist, and Content Producer:

University Careers Services: Dedicated support through employability workshops, one-on-one career guidance, internship placement assistance, and networking events with industry professionals.
Employment Stats & Salary: Many graduates secure positions in creative and media sectors within six months of graduation, with starting salaries typically ranging from £22,000–£28,000.
University–Industry Partnerships: Collaborations with leading organisations such as M&C Saatchi London, offering mentorships, placement opportunities, and exposure to real-world advertising projects.
Long-Term Accreditation Value: Recognised for Gold-level Teaching Excellence Framework (TEF) 2023, enhancing credibility with employers.
Graduation Outcomes: Graduates work across branding, advertising, marketing, PR, in-house communications, content management, and social media, equipped with strong portfolios and professional experience.

Further Academic Progression:
Students may continue their studies with postgraduate courses such as MA Media and Communications, MSc Marketing, MA Digital Media, or related management and creative programmes, building advanced skills and increasing career prospects in senior creative, strategic, or research-focused roles.