1. Edinburgh Napier University
  2. Program
  3. Bachelors
  4. BA (Hons) Intercultural Business Communication and Marketing Management

BA (Hons) Intercultural Business Communication and Marketing Management

4 Years On Campus Bachelors Program

Edinburgh Napier University

Program Overview

The BA (Hons) Intercultural Business Communication and Marketing Management is a unique, interdisciplinary program that combines intercultural communication, business management, and marketing strategy.

  • It is the only joint honours degree in Intercultural Business Communication (IBC) and Marketing Management in the UK, offering students a chance to develop a global perspective and essential communication skills for the modern business world.
  • Aligned with the UN Principles of Responsible Management Education (PRME), the curriculum focuses on sustainability and ethical decision-making, preparing students to work across international markets and diverse cultural settings.
  • The course offers optional work placements or study abroad opportunities in Year 3 to enhance employability and career prospects.

Course overview:

Year 1: Introduction to Intercultural Business Communication, Intercultural Organisational Management, World History: International Contexts, Marketing 1, Consumer Behaviour, Academic Skills for Business Management

Year 2: Intercultural Communication for the Global Workplace, Exploring Culture, European History & Politics for the 21st Century, Market Research in Practice, Marketing Communication Tools, Social Media Marketing

Year 3: Migration, Mobilities and Intercultural Competence, International Marketing, Brand Management, Work Placement OR Study Abroad OR Live Project + Option

Year 4: Communication in International Management, Cultural Studies: Working Lives, Digital Marketing Analytics, Marketing Management in Practice, Dissertation

Experiential Learning (Research, Projects, Internships etc.)

  • Optional work placement (Year 3) either in the UK or abroad

  • Study abroad opportunity (Trimester at partner universities in Europe, North America, and beyond)

  • Live projects in Year 3

  • Research aligned with sustainability and PRME, giving students the chance to engage in ethical decision-making and social responsibility

  • Access to careers services, entrepreneurship resources, and PRME-aligned research projects

  • Dissertation in your final year

Progression & Future Opportunities

  • The program is designed to equip graduates with the skills to succeed in international marketing, communication, HR, and intercultural training

  • Graduates are well-prepared for roles in international marketing, digital marketing, brand strategy, and market research

  • Students have access to industry placements, live projects, and the opportunity to study abroad, enhancing their global outlook

  • Employers include international marketing agencies, multinational corporations, consultancies, and non-governmental organizations

  • Average earnings: £24,500, 15 months after the course 

  • 92% of the students go on to work and/or study

Program Key Stats

£16,680
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

CCD - BBC
2.8
26 - 30
60

1000
24
6.5
80

Additional Information & Requirements

Career Options

  • Marketing Manager (international/digital)
  • Intercultural Communications Officer
  • Market Research Analyst
  • Brand Strategist
  • Human Resources Consultant

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