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4 Years On Campus Bachelors Program
Edinburgh Napier UniversityThe BA (Hons) Intercultural Business Communication and Tourism Management at Edinburgh Napier University is a distinctive joint honours program—the only one of its kind in the UK—that blends intercultural studies with the strategic and operational aspects of the global tourism industry. Students will gain a deep understanding of how culture shapes business communication and tourism experiences, with an emphasis on sustainability, global mobility, and ethical destination management.
This PRME-aligned course integrates the UN Sustainable Development Goals (SDGs) throughout its curriculum, preparing graduates to become socially responsible professionals. With optional study abroad, UK work placements, or live projects in Year 3, this program ensures graduates are well-equipped for international careers across tourism, cultural services, and global business.
Course Overview:
Year 1: Introduction to Intercultural Business Communication, Intercultural Organisational Management, Introduction to International Hospitality, Tourism & Events, Global Tourism Distribution, Marketing 1, World History: International Contexts
Year 2: Intercultural Communication for the Global Workplace, Exploring Culture, European History & Politics for the 21st Century, Tourism Impacts and Sustainable Development, Facilities Planning for Hospitality, Tourism and Events, Visitor Attraction Management
Year 3: Migration, Mobilities and Intercultural Competence, International Tourism Policy and Planning, Global Service Management, Optional: UK Work Placement / Study Abroad / Live Project + Elective
Year 4: Communication in International Management, Cultural Studies: Working Lives, Leadership, Innovation and Technology for Tourism, Hospitality and Events, International Destination Marketing and Management, Dissertation.
Optional placement year: UK-based industry placements available in Year 3
Study abroad: Semester exchange at partner institutions in Europe, North America, and beyond
Live projects
Dissertation: Independent research on a topic
Access to career development services and entrepreneurship resources
Average earnings: £26,000, 15 months after the course
Graduates are prepared for leadership roles in international tourism, hospitality, cultural policy, and destination marketing
Skills in intercultural communication, policy analysis, and ethical tourism are highly transferable across public, private, and non-profit sectors
Strong graduate employment record with access to placement, study abroad, and research opportunities
Career support includes CV workshops, interview coaching, and employer networking events
100% of the students go on to work and/or study
IELTS: 6.5 overall, with no component below 6.0For applications you require a valid email address, your educational details, a personal statement, reference contact details, scanned copies of your qualificationsWide variety of scholarships and bursaries available.Advanced Entry: Possible for students with suitable qualificationsTOEFL: 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, Home Edition & Paper tests not acceptedSAT score of 1000 or higher with a minimum of 500 in each componentInternational Hospitality ManagerDestination Development OfficerCultural Services ManagerTourism Marketing SpecialistIntercultural Trainer
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