BA (Hons) Business Management (Marketing pathway)

3 Years On Campus Bachelors Program

London South Bank University

Program Overview

The BA (Hons) Business Management with a Marketing pathway at London South Bank University (LSBU) offers a well-rounded business education, all while honing in on marketing expertise. Students dive into essential business areas like strategy, leadership, and project management, paired with specialized marketing courses that delve into consumer behavior, digital marketing, branding, and market research. A hands-on approach is a standout feature, providing chances for real-world projects, internships, and active engagement with the industry. Plus, LSBU’s robust business connections significantly boost employability and prepare students for their careers.

  • Accredited by CMI and IoEE

Course Overview:

  • Year 1: Finance and the Economy, Principles of Marketing , LSBU Discovery Project , Data for Decision Making
  • Year 2: The Business Professional, Effective Business Negotiations, Understanding the Consumer, Responsible Business
  • Year 3: Optional Placement year
  • Final year: Leadership, Strategy and Change, Comparative International Management, Managing Products and Brands, Marketing and Digital Strategy and Planning, Research & Applied Project

 

Experiential Learning (Research, Projects, Internships etc.)

  • Placement Year: Some pathways offer an optional placement year to gain hands-on industry experience.

  • Study Abroad: Opportunities to study at partner universities globally, enriching international business and marketing insights.

  • Professional Development: Access to LSBU’s career services, employer networking events, workshops, and guest lectures from industry experts.

Progression & Future Opportunities

  • 90% of the students go on to work and/or study

  • Graduates are well-prepared for roles in marketing, advertising, digital media, and strategic business development.

  • Support from LSBU’s Career Hub for job placements, internships, and graduate scheme applications.

  • Average earnings: £25,000, 15 months after the course 

Program Key Stats

£17600
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
2.8
28
55 - 65

1150
24
6.0
80

Additional Information & Requirements

Career Options

  • Marketing Executive
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Sales Manager
  • Business Development Officer

Book Free Session with Our Admission Experts

Admission Experts