1. Middlesex University London
  2. Program
  3. Bachelors
  4. BA Hons Business Management (Marketing)

BA Hons Business Management (Marketing)

3 Years On Campus Bachelors Program

Middlesex University London

Program Overview

The BA (Hons) Business Management (Marketing) at Middlesex University equips students with a broad foundation in business management while building specialized expertise in marketing.

  • With strong emphasis on practical learning, students engage in simulations, role-plays, and live client consultancy projects to sharpen marketing and communication skills.
  • This degree explores branding, digital strategy, consumer behaviour, and entrepreneurial thinking—preparing graduates to lead in today’s competitive marketing landscape.

Students can choose to undertake a paid placement year and benefit from a vibrant entrepreneurial ecosystem through the university’s enterprise hub.

  • Optional Placement: 18–36 week paid industry experience

Course overview:

  • Year 1: Data and Digital Technologies, Financial Performance Management, Management in the Global Environment

  • Year 2: Innovation, Entrepreneurship and Sustainability, Management Analytics and Visualisation, Marketing and Digital Strategy

  • Year 3: Branding and Marketing Communications, Business Strategy, Organisational Psychology and Leadership 

  • Optional Placement Year: Gain practical experience in companies like Western Union, Emirates, or Kimberly Clark

Experiential Learning (Research, Projects, Internships etc.)

  • Placement Year: Optional full-year placement

  • Year 1 & 2 Optional Work Module: Embedded 18-week placement or internship

  • Live Client Projects: Final-year marketing consultancy for external businesses

  • Digital Marketing Simulation: Use of SEO tools, web design, and social media platforms

  • Entrepreneurial Support: University enterprise hub for startup mentoring and funding

Progression & Future Opportunities

  • Industry-relevant practical marketing skills and software training

  • Career-ready with applied knowledge from real-world consultancy projects

  • MDXworks Careers Service: 1,000+ employer links, placement support, and CV workshops

  • 80% of graduates are working or studying 

  • Average earnings: £25,000, 15 months after the course 

Program Key Stats

£16,600
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
3.2
28
50

1100
23
6.0
72

Additional Information & Requirements

Career Options

  • Marketing Manager
  • Digital Marketer
  • Social Media Specialist
  • Brand Consultant
  • Market Research Analyst
  • Business Development Executive

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