1. Northumbria University
  2. Program
  3. Bachelors
  4. BA (Hons) Business and Marketing

BA (Hons) Business and Marketing

3 Years On Campus Bachelors Program

Northumbria University

Program Overview

The BA (Hons) Business and Marketing at Northumbria University provides a balanced 50-50 focus on core business principles and specialist marketing disciplines.

  • Designed in collaboration with the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMA), the program offers students exemptions from select professional qualifications and practical exposure through real-world business projects.
  • The course structure develops critical thinking in marketing research, digital campaigns, retail strategy, and buyer behaviour, supported by broad training in business strategy, analytics, and entrepreneurship.

Delivered at Newcastle Business School, which holds prestigious double AACSB accreditation, students benefit from expert faculty, industry engagement, and advanced digital learning resources.

Course overview:

  • Year 1: Core concepts in financial decision making, business analysis for decision making and introduction to marketing.

  • Year 2: Advanced modules such as business research and analytics, HRM essentials, plus options for international study

  • Year 3 (optional): Work placement, Year Abroad, or a combination of the both

  • Final year: Final-year dissertation, management enquiry, or consultancy project through the Faculty Business Clinic

University Rankings and Accreditations:

  • Marketing: Top 30 in the UK – Complete University Guide 2025

  • Business Studies: Ranked 6th in the UK – Daily Mail University Guide 2025

  • Double AACSB accreditation (business and accounting) – among the top global business schools

  • CIM Graduate Gateway and DMA-aligned curriculum for professional certification pathways

Experiential Learning (Research, Projects, Internships etc.)

  • Placement year or study abroad: Develop real-world experience or gain international perspective

  • Business Clinic: Team-based consultancy projects with real businesses

  • Internships: Enhance practical understanding of the marketing landscape with the help of Marketing Internship Programme

  • Career development support: Tailored employability resources

  • Final year dissertation or consultancy project to be done

Progression & Future Opportunities

  • Graduates progress into careers across marketing, consultancy, business development, and entrepreneurship

  • Excellent pathway for postgraduate study, including MSc Digital Marketing and MBAs

  • Strong employability outcomes with alumni working in global firms and launching their own startups

  • Average earnings £27,000 3 years after Business and Management graduates at University of Northumbria at Newcastle

Program Key Stats

£20,950
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
3.2
28
65

1240
26
6.0
89

Additional Information & Requirements

Career Options

  • Marketing Executive
  • Brand Strategist
  • Market Research Analyst
  • Business Development Manager
  • Digital Marketing Specialist
  • Retail Marketing Manager
  • Content Marketer
  • Buyer Behaviour Analyst
  • Customer Experience Manager
  • Entrepreneur

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