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3 Years On Campus Bachelors Program
Nottingham Trent UniversityThe BA (Hons) Business Management and Digital Marketing degree at Nottingham Trent University's London Campus offers a unique combination of core business management training with specialist expertise in digital marketing.
Course overview:
Year 1: Accounting and Finance for Managers, Economics and Data Analysis, Managing and Organising Foundations, Principles of Marketing, Business Development, and Personal & Academic Development
Year 2: Core modules include Web Analytics, Digital Entrepreneurship, and Integrated Marketing Communications. Second half includes options like internships, enterprise projects, or further modules such as People and Organisations and International Business and Communication
Final Year: Core modules include Digital Marketing Strategy, Digital Optimisation, Mastering Digital Channels, and Managing Creativity. Students also choose a research or consulting-based final project
University Rankings and Accreditations:
Top 15 in the UK for Marketing (The Guardian University Guide 2025)
1st in the UK for Employability (Uni Compare 2025)
TEF Gold-rated for teaching and learning
Located in London, ranked the #1 student city in the world (QS Best Student Cities 2025)
Paid placements with companies like Disney and Adobe
Real-world consultancy projects with industry clients
Enterprise project or internship
Visits to leading PR and digital marketing agencies
Digital Consulting Project or Applied Business Research in the final year
Career paths in digital marketing, branding, SEO, media strategy, and creative consultancy
Graduates work in industries from tech to pharmaceuticals and creative agencies
Suitable for roles in communications, digital strategy, and content creation
Transferable skills in research, critical thinking, campaign planning, and time management
Average earnings: £26,500, 15 months after the course
If you need help achieving the academic entry requirements, the university offers a Foundation preparation course for this degree. The course is offered through the partner Nottingham Trent International College (NTIC) based on City Campus.CBSE: If you have achieved a grade average of 65% made from four relevant subjects (native language excluded), you could study a first year entry Bachelors degrees.IELTS: 6.5 with minimum of 5.5 in each componentPersonal Statement required.Digital Marketing ExecutiveSocial Media ManagerSEO AnalystCopywriterMarketing Communications ManagerDigital Consultant
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