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3 Years On Campus Bachelors Program
Nottingham Trent UniversityThe BA (Hons) Business Management and Marketing at Nottingham Trent University blends core business acumen with advanced marketing strategy to equip students with the tools to thrive in dynamic global markets.
This course features real-world learning through internships, study abroad options, and live enterprise projects, and is designed to nurture the next generation of impactful, strategic marketers.
Course overview:
Year 1: Principles of Marketing, Personal and Academic Development, Essentials of Business Development, Foundations of Managing and Organising, Accounting and Finance for Managers, Economics and Data Analysis for Managers
Year 2: Core modules: Buyer Behaviour, Research for Marketing, Campaign and Content Management. Second-half options: Study Abroad, Internship, Enterprise Project, or continue with modules like Applied Professional Development and People, Organisations and Society. Optional modules include:
International Business in a Changing Global Landscape
Managing the Global Supply Chain
Digital Entrepreneurship
Placement Year (Optional): 48-week work placement
Final Year: Core modules: Developing Professional Impact, Market Driven Strategies, Digital Marketing Strategy, Improving the Customer Experience. Optional modules include:
Applied Business Research Project
Sustainability Impact Project
Global Supply Chain Strategy
Comparative International Management
International Tourism: Sustainability, Developments & Impacts
University Rankings and Accreditations:
14th in the UK for Marketing and Public Relations (The Guardian University Guide 2025)
Top 20 in the UK for Marketing and PR Student Satisfaction (Complete University Guide 2025)
Top 20 in the UK for Student Experience and Teaching Quality in Business, Management and Marketing (The Times and Sunday Times Good University Guide 2025)
1st in the UK for Employability (Uni Compare 2025)
TEF Gold-rated for excellence in teaching and learning
Enterprise Project supported by NTU Enterprise
Optional Study Abroad semester
16–18 week internship opportunities
Paid placement year with companies like Disney and Adobe
Industry exposure through agency visits and real-time campaign analysis
Final-year Research or Sustainability Project
Strong preparation for roles across the marketing, media, and business strategy sectors
Graduates excel in both creative and analytical roles, balancing brand storytelling with data-driven decision-making
Support for self-employment and entrepreneurial pathways
Career development facilitated by placement team and NTU Enterprise
88% of the students go on to work and/or study
Average earnings: £26,500, 15 months after the course
If you need help achieving the academic entry requirements, the university offers a Foundation preparation course for this degree. The course is offered through the partner Nottingham Trent International College (NTIC) based on City Campus.CBSE: If you have achieved a grade average of 65% made from four relevant subjects (native language excluded), you could study a first year entry Bachelors degrees.IELTS: 6.5 with minimum of 5.5 in each componentPersonal Statement required.Marketing ExecutiveBrand ManagerMarket AnalystDigital Marketing SpecialistContent StrategistProduct ManagerAdvertising ExecutiveCRM Manager
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