3 Years On Campus Bachelors Program
The BSc (Hons) Sport Management and Leadership at the University of Northampton is tailored for students seeking careers in the commercial and community sport sectors. It blends core business and leadership principles with real-world applications in sport organisations.
Course overview
Year 1: Introduction to sport management, marketing, communication, leadership, coaching theory, and the sociology of sport.
Year 2: Modules in digital sport marketing, leadership and team dynamics, event planning, and optional coaching pathways. Includes a practical work placement.
Year 3: Strategic sport management, global sport business, elite sport cultures, and major project work with another work placement opportunity.
Work placements in Years 2 and 3
Guaranteed paid internship through the Employment Promise
Option to pursue additional qualifications (e.g., NGB Level 1, first aid, disability inclusion)
Practical assessments: marketing campaigns, events, leadership exercises
CMI membership and certification included
Further postgraduate study in sport business, leadership, or coaching
Strong pathways into professional and community sport organisations
90% are in employment or further study 15 months after graduation
CMI leadership certificate strengthens graduate profiles across sectors
Average earnings: £25,000, 15 months after the course
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