Enter OTP
This four-year undergraduate program offers a comprehensive education in business management with a specialized focus on marketing. Students gain a solid grounding in key areas of business practice, including marketing, accounting, business analytics, and operations. The curriculum is designed to develop specialist knowledge and skills for a career as a marketing professional.
Course Structure:
Year 1: Introduction to core management subjects such as marketing, accounting, business analytics, and operations, providing a strong foundation for advanced study.
Year 2: Development of marketing knowledge through subjects like brand management and consumer psychology, with opportunities to customize studies through optional units.
Year 3: A year-long work placement to gain practical experience in a professional setting.
Year 4: Advanced studies in management and marketing, integrating practical insights gained during the placement year.
Year-long Work Placement: Students undertake a 12-month professional placement in the third year, applying academic knowledge in real-world business environments.
Professional Development Programme (PDP): All courses include PDP, offering training, workshops, and assistance in finding placements. Through PDP, students receive support in developing employability skills and preparing for the placement year.
Placement Support: The dedicated Placements Team liaises with employers, arranges interviews, and assists students in applying for placements. While placements are not guaranteed, the team provides substantial support throughout the process.
Professional Development: The program's structure, combining academic study with practical experience, prepares students for various career paths in marketing and management
Career Support: The University of Bath offers a range of career services, including one-on-one coaching, employability workshops, and mock assessments. Students have access to a network of industry connections and support for placements, internships, and global opportunities.
Graduate Prospects: Graduates are well-equipped for roles in marketing, communications, branding, and related fields, benefiting from the program's emphasis on practical experience and professional development.
90% of graduates are working or doing further studies 15 months after the course.
IB: 36 points overall and 6, 6, 6 or 7, 6, 5 in three Higher Level subjects.CBSE: An average of 80% across four subjects with 85% in one subject. Physical Education as one of these four subjects is not acceptedIELTS: 7.0 overall with no less than 6.5 in all componentsTOEFL IBT: 100 overall with a minimum 24 in all 4 componentsMarketing ManagerBrand ManagerDigital Marketing SpecialistCommunications OfficerMarket Research AnalystProduct ManagerPublic Relations ExecutiveSocial Media ManagerBusiness Development ManagerAdvertising Account Executive
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University of Bath
