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The BSc Business Management with Marketing program at the University of Birmingham offers a comprehensive education in business management with a focus on marketing. The program combines core business knowledge with marketing strategies, preparing students for careers in the dynamic field of marketing.
Course Overview:
Year 1: Core modules in business management, marketing principles, economics, finance, law, and IT for business.
Year 2: Advanced modules in marketing strategies, consumer behavior, digital marketing, and optional business modules.
Year 3: Capstone modules in marketing management, brand management, and optional modules tailored to individual interests; completion of the Professional Development Module (PDM) or a dissertation.
Teaching and Assessment:
The program employs a blend of lectures, seminars, and practical workshops. Assessments include essays, presentations, group projects, and examinations.
Student Support:
Students have access to academic advisors, career services, and wellbeing support throughout their studies.
Professional Development Module (PDM): A 20-credit module offering over 40 hours of work experience, enhancing employability skills.
Capgemini Consultancy Training: Exclusive week-long program at Capgemini’s facilities, applying skills to real-world projects for charitable organizations.
Industry Engagement: Guest lectures and workshops with industry professionals.
Option to transfer to a placement year up to the end of your second year, transitioning to the four-year 'Year in Industry' degree upon securing a role.
The university's career services provide support for further academic and professional development.
Career Prospects: Graduates are equipped for roles such as Marketing Manager, Brand Manager, and Digital Marketing Specialist.
Graduate Success: 87% of University of Birmingham graduates are working or studying 15 months after graduation.
Further Study: Opportunities to pursue postgraduate degrees like MSc in Marketing or MBA.
IELTS: 6.0 overall with no individual element below 5.5A-level students must have Mathematics and Physics. (Design & Technology may be accepted in place of Physics, 3D or Product Design options only).Marketing ManagerBrand ManagerDigital Marketing SpecialistMarket Research AnalystBusiness Development ManagerAdvertising ExecutivePublic Relations OfficerSales ManagerSocial Media ManagerProduct Manager
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University of Birmingham
