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The BSc (Hons) Business and Marketing at the University of Central Lancashire (UCLan) is designed to develop both practical marketing capabilities and strategic business knowledge essential for success in the modern commercial environment. Students explore how organisations operate within competitive markets and how effective marketing plays a central role in business success.
Students benefit from an entrepreneurial ecosystem through UCLan’s Propeller Team, while strong connections to industry allow them to work on live marketing projects and consultancy briefs. The course supports career progression through networking, guest lectures, and optional placement opportunities.
Course overview
Year 1: Introduction to marketing and business fundamentals including consumer behaviour, the business landscape, and academic/professional skills.
Year 2: Study marketing theory, digital marketing, corporate social responsibility, and business futures.
Year 3: Focus on strategic business decisions, neuromarketing, and contemporary issues in sustainability. Optional modules included
Optional 48-week paid placement to gain real-world industry experience
Live consultancy and marketing projects with employers and alumni
Entrepreneurship support through the Propeller Hub and Small Business Charter network
Guest speakers and Entrepreneurs in Residence
Access to the Student Enterprise Hub, Advertising Studio, and Microsoft specialist tools
Graduates have entered careers in brand management, digital marketing, consultancy, and advertising
Exemptions from CIM qualifications and Level 5 CMI certification upon graduation
94% of UCLan graduates are in work or further study 15 months after completing the course
Suitable foundation for postgraduate business or marketing degrees
Average earnings: £24,000, 15 months after the course
Educational achievements, predicted grades, work experience and personal statement, are considered for applications.Wide range of bursaries, scholarships and funds available to help support you whilst studying.IELTS: 6.0 overall, with no component below 5.5TOEFL Ibt including Home Edition: 80 with minimum subscores of: Reading 10, Listening 10, Speaking 17, Writing 19; TOEFL ITP or TOEFL Essentials NOT acceptedIf you do not meet the entry requirements, you could choose the course with the foundation year option.Part time study availableMarketing ManagerBrand ManagerAdvertising ExecutiveProduct ManagerSponsorship CoordinatorDigital Marketing SpecialistMarketing Analyst
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University of Central Lancashire
