Enter OTP
3 Years On Campus Bachelors Program
University of HuddersfieldThis program combines essential business knowledge with digital marketing specialization, preparing students to lead marketing efforts in dynamic digital environments. It equips learners with the tools to develop, execute, and evaluate marketing strategies using data and digital tools. Ideal for students seeking both foundational and cutting-edge expertise, the course spans topics from traditional marketing to innovative digital platforms.
Curriculum Structure:
Year 1: Students study modules like Principles of Marketing, Digital Marketing in the Contemporary World, and Understanding Business Analytics, gaining insights into the business landscape and marketing’s evolving role.
Years 2 & 3: Focus shifts to advanced topics such as Social Media Marketing, International Marketing, and Digital Communications. Students work on real-world case studies and develop strategic and cross-channel communication skills.
Accreditations:
Accredited by: Chartered Management Institute (CMI)
Recognized by: Institute of Data and Marketing (IDM)
Business School Accreditation: AACSB International
Ranking:
Top 3 in England for staff with doctorates (HESA 2022)
Business School of the Year 2023 (Times Higher Education Awards)
ASPIRE modules: Solve real business challenges to gain practical experience
Optional Placement Year: Up to 48 weeks after Year 2 in a relevant marketing role
Guest lectures and industry involvement: Integrated into project work through ASPIRE modules
Final year project/ dissertation to be completed
Career Support:
Placement Unit: Named ‘Best University Placement Service 2021’ (National Undergraduate Employability Awards)
Employability Workshops: Interview preparation, CV writing, professional networking
Further Academic Progression:
Postgraduate options include MSc in Marketing or related business/digital media disciplines
IELTS: 6.0 overall with no element lower than 5.5Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Digital Marketing ExecutiveSocial Media ManagerMarketing AnalystBrand ManagerE-commerce SpecialistContent StrategistMarketing Communications OfficerSEO SpecialistMarket ResearcherCustomer Engagement Manager
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