BA (Hons) Business Management with Marketing

The BA (Hons) Business Management with Marketing at the University of Hull equips students with a powerful combination of business leadership acumen and cutting-edge marketing expertise. The program emphasizes digital and ethical marketing strategies, underpinned by real-world engagement through Hull’s Authentic Business Learning (ABL) approach. Students participate in live business projects with companies such as Red Bull, Bosch, and Team GB, developing vital skills in marketing strategy, brand development, and consumer analysis. Hull’s marketing programs are ranked among the best in the UK for teaching satisfaction and career outcomes, and the curriculum is professionally aligned with the Chartered Institute of Marketing (CIM), offering membership and exemptions.

Course overview:

• Year 1: Introduces accounting and finance, business ecosystems and environmental analysis, incorporating live business projects.

• Year 2: Develops expertise in organisational management, managing and innovating in 4IR, marketing and data analysis.

• Year 3: Focuses on business strategies, international business, and simulated consulting projects addressing real-world challenges.

University Rankings and Accreditations:

• 5th in the UK for Teaching Satisfaction in Marketing and Public Relations (Guardian University Guide 2025)

• Joint 4th in the UK for Careers after 15 Months in Marketing and PR (Guardian University Guide 2025)

• Accredited by the Chartered Institute of Marketing (CIM), offering exam exemptions and student membership