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3 Years On Campus Bachelors Program
University of ReadingThe BSc Business and Management (Data Analytics and Digital Business) is a flexible program offered by Henley Business School. It equips students with the expertise to develop and implement technology and data-driven solutions within a business context. The curriculum combines core business disciplines with specialized modules in digital business and data analytics.
Rankings:
Ranked 1st for overall subject (Business and Management) in the Daily Mail University Guide 2025
Course Structure:
Year 1:
Management Debates: Ways of Thinking about Business, Business in Practice: Markets, Marketing and Management, Business in Practice: Accounting for Managers, Business in Practice: Data Analytics, Developing Professional Excellence
Year 2:
Business Applications Development, An Introduction to the Management of Information Systems, Social Responsibility in Action, Managing work and people: Organisational Behaviour and Human Resource Management, Building competitive advantage: Business Strategy and Operations
Year 3 (Optional):
Year-long Professional Placement or Study Abroad opportunity to apply knowledge in real-world settings with full career support from Henley Careers.
Year 4:
Capstone Project along with core modules
Accreditations:
Henley Business School holds triple accreditation from:
AMBA (Association of MBAs)
EQUIS (European Quality Improvement System)
AACSB (Association to Advance Collegiate Schools of Business)
Graduates are well-prepared for careers in various sectors such as Consultancy, Accounting and professional services, Banking and investment banking, Finance, and IT
The program's strong emphasis on practical skills and real-world applications ensures that graduates are prepared to meet the demands of the modern business environment.
IB: 32 points overall, including 4 in Maths and English at standard levelIELTS: 6.5, with no component below 5.5If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation ProgrammeBusiness AnalystData AnalystDigital Transformation ConsultantE-commerce ManagerIT Project ManagerMarketing AnalystOperations ManagerTechnology ConsultantBusiness Intelligence AnalystDigital Strategy Manager
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