The BSc (Hons) Business Management with Sport at the University of Salford is a career-focused degree that combines core business management disciplines with the dynamic world of sport. Delivered in a region famous for its sporting culture, the program equips students with leadership, digital, and analytical skills tailored to the global sports industry. Learners benefit from business simulations, live client projects, and close ties to leading sports organisations such as Manchester United FC, Manchester City FC, and Salford Red Devils.
Practical training with Google Analytics, Power BI, Xero, and emerging tools like body swap technology ensures graduates are workplace-ready. With a curriculum informed by industry needs, students graduate with the ability to manage sports organisations, events, and marketing campaigns effectively.
Course overview
Year 1: Build foundational knowledge in business functions and digital skills through modules like Understanding Organisations, The Future of Business, and The Sport Event Environment.
Year 2: Explore digital media in sport, undertake project management, and complete a Live Project in Sport Business. Optional modules include Business Intelligence, Young Enterprise, or Internship.
Optional Placement Year: Gain professional experience with sports organisations or study abroad.
Year 3: Specialise in topics like Globalisation of Sport, Leadership in Sport Business, and Consultancy Projects. Options include Sport Event Management, Big Data Analytics, and a Credit-bearing Internship.
Live consultancy projects with professional sports clubs
Optional paid placement year with university employer support
Access to the Institute of Sport Building and Sports Village (gym, pool, pitches)
Real-world simulation modules tailored to sport business
Optional internships and enterprise projects integrated into Years 2 and 3
Employers include professional football clubs, leisure brands, and consultancy firms
Pathways to postgraduate study or sport-specific qualifications
Average earnings: £25,000, 15 months after the course
89% of the students go on to work and/or study
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