BSc Hons Business Management with Marketing

The BSc (Hons) Business Management with Marketing at the University of Salford is a CIM-accredited program designed to provide students with a strong foundation in business management alongside specialist expertise in marketing. Combining practical industry-focused training with core academic principles, the course prepares graduates for dynamic careers across the marketing and commercial sectors.

• Students gain hands-on experience with tools such as Power BI, Xero, and generative AI and build a professional portfolio throughout their studies to enhance employability.
• Accreditation by the Chartered Institute of Marketing (CIM) offers access to CIM resources, events, and potential module exemptions, streamlining the path to professional qualifications.

Course overview:

• Year 1: Introduction to business functions, marketing principles, and digital skills with modules like Mobile, Media and Marketing, Data Analysis for Business, and Campaigns in Practice involving client-focused projects.

• Year 2: Deeper focus on marketing strategy and customer value through Marketing Communications, Customer Experience, and a Live Project in Digital Marketing. Optional modules include Advertising Strategy and short internships.

• Optional Placement Year: Paid placement or study abroad, supported by the university’s employer network.

• Year 3: Students run advanced digital campaigns, explore business ethics, and develop leadership and innovation skills. Options include Big Data Analytics, Technology Innovation, and a final marketing portfolio aligned with CIM certification.