Accounting and Business Analytics, BA Hons

3 Years On Campus Bachelors Program

University of Greenwich

Program Overview

The BA (Hons) Accounting and Business Analytics at University of Greenwich blends core accounting and finance principles with modern analytics tools and techniques to prepare graduates for data-driven roles in finance and business. It suits students who enjoy working with numbers and data, and wish to leverage analytical software like Excel, SAP, SAGE, Bloomberg and Qlik within accounting or consulting environments. University of Greenwich+1

Curriculum structure:
Year 1: Students build foundational knowledge and skills with modules such as Introduction to Financial Accounting, Introduction to Management Accounting, Introduction to Finance and Economics and Quantitative Methods. In this first year they develop core accounting and finance literacy, start to handle quantitative data and lay the groundwork for analytics applications in business.
Year 2: In the second year they progress into more applied modules that integrate analytics with finance, such as Artificial Intelligence and Emerging Technologies in Accounting and Finance and FinTech, along with further modules in accounting and business analytics. At this stage students begin to use industry-relevant tools and apply analytics to accounting and financial problems.
Year 3: The final year consolidates skills in advanced analytics and professional practice, culminating in a major project or placement (sandwich year) and advanced modules aligned with professional practice. Students can optionally undertake a 9-12 month placement year to apply their learning in industry.

Focus areas:
“accounting principles; business analytics; financial modelling; FinTech and AI in finance; industry placements”

Learning outcomes:
“apply accounting and finance frameworks; use analytics and data-visualisation tools to interpret business data; integrate analytical insight into accounting decision-making; employ professional competencies to work in accounting and business analytics roles”

Professional alignment (accreditation):
The programme is accredited by major professional bodies including Chartered Institute of Management Accountants (CIMA), Association of International Accountants (AIA), Institute of Financial Accountants (IFA) and Chartered Institute of Public Finance and Accountancy (CIPFA), offering exemptions and strong industry alignment.

Reputation (employability rankings):
University of Greenwich holds a Gold rating in the Teaching Excellence Framework (TEF 2023) and reports high graduate employability in accounting, analytics and finance roles, with strong professional body recognition.

Experiential Learning (Research, Projects, Internships etc.)

Students develop practical skills through hands-on projects using the university's specialist facilities, including the Bloomberg Financial Markets Lab and modern accounting software suites. This practical training is delivered through:

Bloomberg Financial Markets Lab: Access to industry-standard financial data platforms and analytics tools
Accounting Software: Training in Sage accounting software and other professional platforms
Analytics Tools: Experience with data visualization software and statistical analysis packages
Live Business Projects: Real-world accounting and analytics challenges with industry partners
Professional Development: Guest lectures from accounting and analytics professionals

Progression & Future Opportunities

Graduates of the University of Greenwich’s BA (Hons) Accounting and Business Analytics program typically advance into roles such as Accountant, Business Analyst, Data Analyst, and Consultant. They emerge well-prepared with a blend of financial acumen and analytical expertise, with around 85% moving on to work or further study within 15 months and average starting salaries near £28,000, rising to £32,500 after three years.

Key details on progression and employability include:

The university’s Careers and Employability Service offers tailored support including career mentoring schemes, CV workshops, employer networking events, and help securing optional placement years with organizations like NHS, Disney, and Enterprise Rent-A-Car.
Employment data reveals 85% of graduates are working or studying 15 months post-graduation, with 55% in highly skilled roles such as finance professionals and business associate professionals.
Industry connections provide guest lectures and networking opportunities that enhance real-world readiness.
The program holds accreditation from professional bodies like CIMA, ACCA, and CIPFA, with exemptions that accelerate professional qualification.
Graduate outcomes showcase strong job alignment, with 80% of graduates finding their work meaningful and 65% using skills learned in their course daily.

Further Academic Progression: Graduates can pursue advanced degrees such as MSc Business Analytics, MSc Accounting, or an MBA, and pursue professional qualifications like ACCA or CIMA to deepen expertise and enhance career prospects.