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1 Years On Campus Bachelors Program
Coventry University LondonThe Coventry University BA (Hons) International Fashion PR and Communication (Top-up) is designed for learners who have already attained a relevant diploma or equivalent qualification and wish to top-up to degree level within one year. The course integrates the creative and strategic dimensions of fashion communication, public relations, and branding. It focuses on helping students understand the fast-paced global fashion industry while equipping them with the skills to develop campaigns, manage brand image, and engage audiences across different media platforms. You’ll explore not only the artistry behind fashion storytelling but also the business strategies that make brands stand out internationally.
Curriculum Structure:
The program balances creative thinking with real-world application, covering areas such as:
• Fashion PR Strategy – placing brands in the competitive market.
• Brand Communication and Storytelling – creating compelling narratives for fashion brands.
• Digital and Social Media Marketing – building and sustaining brand presence online.
• Global Fashion Business – cultural trends, consumer behaviour, and global markets.
• Final Major Project – a self-directed project or campaign that showcases your skills and creative direction.
Accreditation:
The programme is the same high academic standard as a UK honours degree, and Coventry University is renowned for having great industry links in the creative industries.
Campus Location:
You will be based at Coventry University's City Campus, with a contemporary learning space, access to specialist studios, and the opportunity to network with professionals in one of the best student cities in the UK.
Coventry University emphasises hands-on, industry-focused learning, ensuring you’re ready for the professional world:
• Live Industry Projects – work directly with real fashion brands and PR agencies to develop campaigns.
• Internships and Work Placements – gain valuable experience with companies in the UK or abroad, enhancing your CV and building your network.
• Workshops and Masterclasses – learn from guest speakers and industry experts, from fashion editors to PR consultants.
• International Opportunities – join foreign study tours, exhibitions, or international fashion events for cross-cultural exposure.
Coventry University has comprehensive career support from its Talent Team, providing:
• One-to-one and personalized career guidance.
• CV, portfolio, and cover letter review.
• Preparation for interviews and employer networking sessions.
• Recruitment fairs connecting you with leading fashion and media organizations.
Employability:
Graduates often proceed to careers in fashion PR, brand management, event planning, content creation, fashion journalism, and digital marketing. Graduates have gone on to work with iconic fashion houses, agencies, and lifestyle brands in the UK and across the world.
Further Academic Progression:
After completing this top-up degree, you can progress to postgraduate study, for instance, a Master's in Fashion Marketing, Brand Management, or Luxury Brand Communication, to advance your specialist knowledge and career prospects.
Higher National Diploma (HND) or successful completion of 2 years appropriate academic study in Higher Education.IELTS - Overall score of 5.0 with a minimum of 5.0 in each component.TOEFL - Overall score of 60. 13–15 in Reading, 14–16 in Listening, 14–16 in Speaking, and 13–15 in Writing. GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.CBSE- Students must achieve at least 60% in a 2 year or 3 year full time university degree OR 3 years of a full-time university degree with at least 55% OR a HND in relevant field with Merit profile (mostly Merits or Distinctions).Students who have passed an associate degree of 3 years or 2/3 years of university in related subject area.Fashion PR specialistbrand managerfashion marketing executivedigital content creatorsocial media managerevent coordinatorfashion journalistinfluencer relations managercommunications officerfashion stylistmedia relations executivetrend analystfashion copywriterpublicistshowroom managerluxury brand consultantPR account executivecampaign managerbrand strategistfashion blogger
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