Business and Human Resource Management BA (Hons)

3 Years On Campus Bachelors Program

Coventry University London

Program Overview

The BA (Hons) Business and Human Resource Management at Coventry University is designed for students who want to blend strategic business knowledge with specialist HR expertise. It’s ideal for anyone who wants to influence how organisations recruit, develop, motivate, and support people while understanding the wider business environment.

Curriculum Structure

Year 1
In the first year, students develop broad business foundations through modules such as Organisational Behaviour, Foundations of Management, Entrepreneurial Thinking, Marketing, Digital & Social Media, Entrepreneurial Ideation, and Business Decision-Making Using Data Analysis. This year focuses on understanding how organisations function, how business decisions are made, and how to think creatively and analytically.

Year 2
The second year moves into deeper HR specialisation with modules including Strategic Reward and Performance Management, Resourcing, Talent Planning and Employer Branding, Managing Change and the Future of Work, and HR Analytics for Strategic Decision-Making. Students also work on Innovation in Practice and Designing a Research Proposal, combining practical HR applications with research skills development. A placement year is available after Year 2 for those who want real industry experience.

Year 3
The final year brings all learning together through modules such as Employment Law, Employment Relations, and International Human Resources Management, preparing students to manage people within legal, ethical, and global contexts. Alongside a major Project module, students can tailor their studies through options like Coaching and Mentoring or Corporate Identity, Communication and Reputation, allowing them to specialise further in areas that match their career goals.

Focus Areas
HR analytics, talent planning, employer branding, reward management, organisational change, international HR, employment law, coaching and mentoring.

Learning Outcomes
Graduates will be able to apply HR processes strategically, analyse workforce data, manage change effectively, understand employment law, and lead people in diverse and global business environments. They develop strong decision-making, communication, and problem-solving skills aligned with professional HR practice.

Professional Alignment (Accreditation)
This degree is accredited by the Chartered Institute of Personnel and Development (CIPD), giving graduates a strong professional foundation and eligibility for Associate Membership.

Reputation / Employability
Coventry University has a strong reputation for practical, career-focused teaching, with high employment rates across business and management disciplines. The university holds a Gold rating in the UK’s Teaching Excellence Framework, and students on this course benefit from applied, industry-relevant learning that supports strong career outcomes.

Experiential Learning (Research, Projects, Internships etc.)

On the BA (Hons) Business and Human Resource Management course at Coventry University (Coventry campus), you’ll get hands-on experience through a variety of structured opportunities:

A sandwich (placement) year where you spend 12 months working in industry, gaining direct HR and business experience.
Access to advanced simulation facilities, including a Business Simulation Suite for role-play, scenario-based learning, and immersive business simulations.
Use of the Simulation Centre, equipped with projection screens, breakout rooms, and coaching infrastructure, enabling leadership and HR training.
Digital labs such as the Trading Floor and a DigiComm Lab, which help you work with business tools and data as professionals do.
Group coursework, presentations, case studies, role-play, and business-simulation assessments, giving hands-on exposure to real business challenges.
Industry field trips to companies and organizations (like large corporations or local councils) to understand how HR and business work in real settings.
Projects and assignments focused on human resources — like talent planning, employer branding, performance management, and strategic HR — that deepen your HR expertise.
Access to a university library with business and employment-law resources, learning zones, and business databases.
Engagement with guest speakers, practitioner-led masterclasses, HR events, and business networking activities hosted by the Business School.
Professional accreditation alignment: the course is CIPD-accredited (Level 5), preparing you to become an Associate Member of CIPD.

Key Learning Components & Modules

Strategic Reward & Performance Management — understanding how organisations design reward systems, performance evaluations, and incentives.
Resourcing, Talent Planning & Employer Branding — planning how a company attracts and retains talent, and how it positions itself as an employer.
Managing Change & the Future of Work — examining how work is evolving and how HR professionals lead and manage change.
HR Analytics for Strategic Decision-Making — using data to drive HR strategy, workforce planning, and performance.
Employment Law & International HRM — understanding laws across jurisdictions, plus how HR functions globally.
Coaching & Mentoring — building skills to support, develop, and lead people through growth and transition.
Final-year Project (around 40 credits) — where you apply everything you’ve learned in a practical, research-driven project.

Progression & Future Opportunities

Graduates from this degree move into careers where they combine strong business insight with practical human resource management skills. Students build the confidence to guide organisational decisions, support employee development, and contribute to wider business strategy.

Typical roles include:

HR Coordinator / HR Generalist
Talent Acquisition Specialist
Employee Relations Officer
Business and HR Analyst

Here’s how the university strengthens graduate success:

Employability Support: Students receive structured guidance from the university’s dedicated employability team, including CV building, interview preparation, networking events, and personalised career mentoring.
Industry Connections: Learners benefit from strong links with employers through guest lectures, industry visits, and applied business projects designed with current organisational needs in mind.
Real-World Experience: An optional placement or sandwich year allows students to apply HR and business skills directly in the workplace, gaining professional experience before graduation.
Graduate Employment Outcomes: A high proportion of graduates secure employment or further study within a short period after finishing the degree, reflecting strong industry confidence in the programme.
Earning Potential: Graduates typically begin their careers with competitive starting salaries in HR and business roles.
Accreditation Value: The course includes professional recognition aligned with Chartered Institute of Personnel and Development (CIPD) standards, supporting students in working toward HR professional membership.
Career Development Skills: Throughout the course, students develop competencies such as negotiation, coaching, leadership, decision-making, and commercial awareness, all of which are highly valued by employers.

Further Academic Progression:

Students who complete this degree often continue their studies through postgraduate pathways such as a Master’s in International Human Resource Management or related business specialisms. These programmes deepen strategic HR knowledge, strengthen global people-management expertise, and support progression toward senior HR roles and advanced professional accreditation.