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4 Years On Campus Bachelors Program
University of DundeeThe BSc (Hons) International Business with Marketing at the University of Dundee is designed for students eager to understand how global businesses operate and how to craft compelling marketing strategies that resonate across cultures. This program blends rigorous business education with creative marketing insights, preparing graduates for dynamic careers in international business and marketing.
Curriculum Structure
Year 1: In the first year, students delve into foundational subjects such as Global Economic Perspectives (BU11004), Introduction to Business Accounting (BU12003), and Fundamentals of Marketing (BU12006). These modules provide a solid grounding in economics, accounting, and marketing principles, essential for understanding the global business landscape.
Year 2: The second year builds upon this foundation with courses like Microeconomics (BU21004), Skills for Business and Economics (BU21012), and Macroeconomics and Applied Policy (BU22005). Students also have the opportunity to choose from optional modules such as Career Planning Module Online (AG20001), which aids in career development and planning.
Year 3: In the third year, the focus shifts to more specialized topics including Marketing (BU30013), Financial Institutions (BU30014), and Economics of Globalisation (BU40016). Students engage in practical learning experiences through modules like Marketing Research Project (BU40025), where they work in small teams to provide marketing research insights to real clients.
Focus Areas
Global Business Strategy, Cross-Cultural Marketing, International Trade, Digital Marketing, Consumer Behaviour Analysis
Learning Outcomes
Develop a comprehensive understanding of global business operations, acquire strategic marketing skills applicable in diverse cultural contexts, and gain practical experience through real-world projects and internships.
Professional Alignment
The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that it meets the highest standards of business education.
Reputation
The University of Dundee is ranked joint 2nd in Scotland for graduate prospects, according to the Guardian University Guide 2025 and Times University Guide 2025.
The BSc (Hons) International Business with Marketing at the University of Dundee offers a dynamic blend of academic theory and practical experience, ensuring students are well-prepared for the global business landscape. Through a combination of real-world projects, internships, and interactive learning environments, students gain hands-on skills that are highly valued by employers.
Building upon this foundation, the program provides numerous opportunities for experiential learning:
Global Internship Opportunities: An optional eight-week internship in locations such as Bangkok, London, or online, allowing students to apply their knowledge in international settings.
Industry Projects: Engagement in real-world industry projects, providing students with practical experience and insights into the business world.
Micro-placements: 30-hour micro-placements integrated into modules, offering students brief yet impactful work experiences to enhance employability skills.
Hybrid Learning Environment: A blend of in-person classes and online resources, supplemented by state-of-the-art cloud technology, ensuring a flexible and interactive learning experience.
Small Group Consultations: Students form small consulting teams to provide marketing research insights to real clients, fostering teamwork and practical problem-solving skills.
Industry Workshops and Guest Lectures: Opportunities to learn from industry professionals through workshops and presentations, bridging the gap between academic learning and industry practices.
Career Development Support: Access to the university's Careers Service, offering guidance on CV writing, interview preparation, and career planning to support students' professional growth.
These experiences are designed to equip students with the practical skills and knowledge necessary to excel in the competitive field of international business and marketing.
Graduates of the BSc (Hons) International Business with Marketing at the University of Dundee leave with the confidence and skills to thrive in the global business environment. They are well-prepared for roles such as Marketing Manager, Brand Strategist, Market Research Analyst, and International Business Consultant:
University Services Supporting Employability
Careers Service: Offers tailored CV workshops, interview coaching, and job search support to help students secure their first roles.
Industry Networking Events: Connects students with professionals and potential employers to build valuable contacts.
Global Internship Opportunities: Optional placements in cities like Bangkok or London provide real-world experience in international business.
Employment Statistics and Salary Figures
93% of graduates are employed or pursuing further study within six months of graduation.
84% of alumni work in high-skill occupations.
Graduates are 10% more likely to enter high-skill jobs compared to peers from other Scottish universities.
University–Industry Partnerships
Workshops and Guest Lectures: Students learn directly from industry experts, gaining insights into current trends and practices.
Collaborations with Multinational Companies: Provides exposure to real-world international business operations.
Long-Term Accreditation Value
Accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring the program meets global standards of business education excellence.
Graduation Outcomes
Graduates combine analytical skills, strategic thinking, and hands-on experience, making them attractive candidates for employers worldwide.
Further Academic Progression:
Postgraduate Studies: Options include Master’s degrees in International Marketing, Strategic Management, or Business Analytics.
Professional Certifications: Certifications from bodies like the Chartered Institute of Marketing (CIM) can further enhance career prospects.
Doctoral Research: Opportunities for PhD studies in areas such as global marketing strategies or international business development.
IB - 28 points, including 5, 5, 4 at higher levelIELTS - Overall 6.0 (Writing 6.0, Listening 5.5, Reading 5.5, Speaking 5.5)TOEFL - Overall 80 (Writing 19, Listening 17, Reading 18, Speaking 20)India - 65% overall in the CBSE, ISC or leading state board XII Standard examsCBSE/CISCE Grade XII English Requirement: English Core 70% or 80%.USA - Successful completion of High School Diploma with a minimum GPA of 3.0 (B average), with essential subjects at GPA 3.2 (B average); AP/ACT/SAT scores may also be considered on a case-by-case basis.USA other English Language Requirement: AP English Language & Literature – minimum grade 3; High School Diploma – minimum grade B in English; SAT English Literature – minimum 600; SAT Evidence-Based Reading & Writing – minimum 500.Marketing ManagerBrand StrategistMarket Research AnalystInternational Business ConsultantDigital Marketing SpecialistSales ManagerProduct ManagerAdvertising ExecutiveBusiness Development ManagerSocial Media ManagerCustomer Experience ManagerE-commerce ManagerMarketing AnalystInternational Trade SpecialistStrategic Planner
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