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4 Years On Campus Bachelors Program
University of DundeeIf you’re passionate about understanding how businesses succeed globally and how marketing drives that success, the International Business with Marketing MA (Hons) at the University of Dundee is a perfect choice. This degree blends international business knowledge with the creative and strategic side of marketing, helping you develop the insight and confidence to thrive in global markets.
Curriculum Structure
Year 1 & 2
Your first two years lay the foundation for understanding how businesses and economies work. You’ll study key subjects like Microeconomics, Macroeconomics and Applied Policy, and Fundamentals of Marketing, while also developing essential business skills through modules such as Skills for Business and Economics and The Making of the Modern Economy. These early years help you build a strong grounding in how markets operate, how consumers behave, and how businesses grow internationally.
Year 3
In your third year, you’ll dive deeper into how marketing connects with global business strategy. Core modules like Marketing Strategy, Business Analytics, and Microeconomic Analysis will help you understand data-driven decision-making and competitive positioning. You’ll also have the freedom to choose specialist modules such as Financial Institutions, Strategic Human Resource Management, or Competition and Market Regulation to match your career interests.
Year 4 (Honours Year)
Your final year is all about applying your learning to real-world business challenges. You’ll take advanced modules like Economics of Globalisation and Business Strategy, alongside a Marketing Research Project where you’ll design and conduct your own investigation into a marketing topic. Optional subjects such as International Finance, Risk and Information, or Microeconomic Policy give you the flexibility to tailor your degree toward your professional goals.
Focus Areas: international business strategy, global marketing, economics of globalisation, consumer behaviour, marketing analytics, business policy, research methods
Learning Outcomes: gain a global perspective on business operations, master marketing strategy and research, understand economic policy, develop analytical and problem-solving skills, enhance communication and critical thinking for real-world business contexts
Professional Alignment (Accreditation): The University of Dundee School of Business is AACSB accredited, placing it among the world’s leading business schools.
Reputation (Employability Rankings): Ranked joint 2nd in Scotland for graduate prospects (Guardian University Guide 2025 / Times University Guide 2025), with strong student satisfaction in teaching quality and career preparation.
At Dundee, learning goes far beyond the classroom. The International Business with Marketing MA (Hons) gives you real-world experience through industry projects, internships, and interactive workshops that help you apply what you learn to actual business challenges. You’ll gain hands-on skills using digital tools, work in diverse teams, and connect with business leaders who bring industry insights directly into your lectures. By the time you graduate, you’ll have the confidence, experience, and global mindset employers look for.
Here’s how you’ll put theory into practice throughout your studies:
8-week internship opportunity – Between your penultimate and final year, you can complete a credit-bearing internship with a real organisation. This lets you apply your marketing and business knowledge in a professional environment and produce a reflective report on your experience.
Local, UK-wide, or overseas placements – The School of Business supports internships both in the UK (including Dundee and London) and internationally, helping you develop cross-cultural business skills.
Industry-led workshops and guest lectures – Regular sessions with business professionals, entrepreneurs, and marketing experts keep you up to date with current global trends and professional practices.
Group projects and case studies – Many of your modules include collaborative assignments where you’ll solve realistic business and marketing challenges, present findings, and strengthen your teamwork and communication skills.
Hybrid and digital learning tools – You’ll engage with online learning platforms, interactive tutorials, and applied “statistics sessions” that reflect the modern, data-driven business environment.
Dedicated facilities – You’ll have access to Dundee’s modern School of Business building, collaborative study areas, and the award-winning Main Library, equipped with business databases, journals, and marketing resources.
Graduates from the International Business with Marketing MA (Hons) at the University of Dundee go on to exciting, globally focused careers. With a strong mix of business insight and marketing expertise, you’ll be ready to work with organisations of all sizes—from global corporations to start-ups. Many graduates move into roles such as marketing executive, business development analyst, brand coordinator, or digital marketing specialist, applying their strategic and creative skills in international markets.
Here’s how Dundee helps you turn your degree into a career you love:
Personalised career support: The University’s award-winning Careers Service offers one-to-one coaching, help with CVs, mock interviews, and access to JobShop, listing thousands of graduate roles, internships, and part-time jobs every year.
Employer networking events: You’ll meet recruiters through seven annual careers fairs, including the Go Global Fair, which connects students with international employers and overseas placements.
Strong employability outcomes: According to official data, Dundee graduates from this subject area earn a median salary of around £24,000 within 15 months of graduating, with excellent long-term earning potential as they progress.
Professional accreditation: The School of Business is AACSB-accredited, a mark of excellence held by fewer than 6% of business schools worldwide—giving your degree international credibility.
Industry partnerships: Through the University’s collaboration with the Chartered Management Institute (CMI), you can enhance your leadership and management skills, gaining a recognised professional qualification alongside your degree.
Further Academic Progression:
After completing your MA, you could continue your studies with a master’s degree in International Business, Marketing, or Business Analytics, or even pursue a PhD if you’re interested in research and academia. Many students also choose professional qualifications in areas such as digital marketing, project management, or data analytics to further sharpen their expertise and career prospects.
IB - 28 points, including 5, 5, 4 at higher levelIELTS - Overall 6.0 (Writing 6.0, Listening 5.5, Reading 5.5, Speaking 5.5)TOEFL - Overall 80 (Writing 19, Listening 17, Reading 18, Speaking 20)India - 65% overall in the CBSE, ISC or leading state board XII Standard examsCBSE/CISCE Grade XII English Requirement: English Core 70% or 80%.USA - Successful completion of High School Diploma with a minimum GPA of 3.0 (B average), with essential subjects at GPA 3.2 (B average); AP/ACT/SAT scores may also be considered on a case-by-case basis.USA other English Language Requirement: AP English Language & Literature – minimum grade 3; High School Diploma – minimum grade B in English; SAT English Literature – minimum 600; SAT Evidence-Based Reading & Writing – minimum 500.Marketing ExecutiveBusiness Development AnalystBrand ManagerDigital Marketing SpecialistInternational Sales ManagerMarket Research AnalystProduct Marketing ManagerBusiness ConsultantAdvertising Account ExecutivePublic Relations OfficerSocial Media StrategistTrade Marketing CoordinatorExport and Import ManagerCorporate Communications ManagerCustomer Insights Analyst
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