BSc Business Management in Marketing

3 Years On Campus Bachelors Program

Cardiff University

Program Overview

If you’re someone who enjoys understanding people, spotting trends, and figuring out why certain brands just work, the BSc Business Management (Marketing) at Cardiff University is designed for you. This programme combines strong business foundations with specialist marketing knowledge, helping you turn creativity and commercial thinking into real career-ready skills.

Curriculum Structure

Year One

In your first year, you’ll settle into the world of business and management. You’ll study core modules like Marketing, Management: Theory and Evidence, and Introduction to Accounting, giving you a clear picture of how organisations operate and how marketing fits into every business decision. By the end of the year, you’ll have a strong base to confidently move into more specialised marketing study.

Year Two

This is where your marketing focus really comes alive. You’ll explore how consumers think and behave through Consumer Behaviour, learn how to design and analyse real research in Marketing Research, and understand how marketing supports business direction in Marketing and Strategy. Alongside this, Performance and Financial Management helps you connect creative marketing ideas with business performance — a skill employers truly value.

Year Three

In your final year, you’ll think like a marketing professional. You’ll complete a Marketing Project, applying your knowledge to real business challenges, and study Strategic Management to understand high-level decision-making. You can then tailor your interests further with options like Digital Marketing or Advertising and Marketing Communications Management, allowing you to graduate with a clear personal specialism.

Experiential Learning (Research, Projects, Internships etc.)

At Cardiff, you won’t just learn marketing from textbooks — you’ll practice it. The Business School is known for connecting classroom learning with real industry thinking, so you develop confidence, teamwork skills, and professional awareness throughout your degree.

That practical experience is built through:

Live group projects embedded into modules, where you solve business and marketing challenges together
Transfer option to a professional placement year, if you decide you want a year in industry before graduating
Dedicated Business School Careers Service, offering internship support, employer networking and career coaching
Case-study learning and business simulation tasks, helping you work with tools used in real marketing roles
Extensive university libraries and online databases, giving access to market research reports, journals and analytics resources

Progression & Future Opportunities

Graduates from this programme step into the job market with both creative and commercial confidence. Many go on to roles such as Marketing Executive, Brand Coordinator, Market Research Analyst, or Business Development Executive, working across industries from retail to technology and media.

Cardiff supports your career journey through:

Specialist Business School career advisors providing one-to-one guidance and employer connections
Strong graduate outcomes, with the university reporting high employment or further-study rates for business graduates
Employer events, guest speakers, and networking opportunities hosted throughout the academic year
Professional recognition, as Cardiff Business School holds AACSB accreditation, a global quality benchmark respected by employers

Further Academic Progression:
After graduation, you could continue into postgraduate study such as an MSc in Marketing, MBA, or specialist degrees in Digital Marketing or Consumer Analytics, opening doors to leadership and consultancy roles.

Additional Information & Requirements

A level: AAB-BBB

International Baccalaureate: 34-31 overall or 666-665 in 3 HL subjects.

English language or Welsh language at GCSE grade C/4 or an equivalent (such as A-levels).

IELTS (academic): At least 6.5 overall with a minimum of 5.5 in each subskill.

TOEFL iBT: At least 90 overall with a minimum of 17 for writing, 17 for listening, 18 for reading, and 20 for speaking.

Country Requirements

If you've studied the School Leaving Certificate, you'll need an average of 70% in your top 4 subjects (not including Physical Education) in the Senior Secondary School Certificate (Standard XII).

To be considered for this course, you'll need one of the following: 3 Advanced Placement (AP) tests with scores of 4, 4, 4 3, dual enrolment/honours classes with grades of B+,B+,B+, 3 SAT Subject Tests (pre-2021) with scores of 620 or above

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