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This three-year BSc Marketing degree at Birkbeck offers a thorough grounding in both traditional and contemporary marketing theories and practices. It prepares students to understand consumer behaviour, digital marketing trends, and strategic brand management, blending academic study with practical skills development.
Curriculum structure
Year 1
In the first year, you’ll cover foundational marketing principles, consumer behaviour, and the basics of business management. This year builds your understanding of how marketing functions within the broader business environment and develops core analytical and communication skills.
Year 2
The second year dives into specialized marketing topics such as digital marketing, marketing communications, and strategic marketing. You’ll apply theory to practice through case studies and projects, enhancing your problem-solving and decision-making abilities.
Year 3
Your final year focuses on advanced modules including brand management, international marketing, and marketing strategy. You will also complete a dissertation or consultancy project, applying your knowledge to real-world marketing challenges and preparing for professional practice.
Focus areas:
Contemporary marketing theory, consumer behaviour, digital marketing strategies, brand management, international marketing, strategic marketing planning.
Learning outcomes:
Graduates will be able to analyse consumer behaviour, develop marketing strategies, manage brands globally, use digital marketing tools effectively, conduct market research, and communicate marketing concepts clearly.
Professional alignment (accreditation):
The program is aligned with industry standards, supporting progression toward professional marketing certifications and roles in management.
Reputation (Employability & Rankings):
The BSc Marketing program at Birkbeck combines academic rigor with practical skills development, designed to prepare students for dynamic marketing roles. The university’s evening-based teaching model enables students to balance study with work or other commitments while gaining valuable hands-on experience.
So here’s what experiential learning looks like in this programme:
Graduates commonly step into roles such as marketing executive, digital marketing analyst, brand coordinator, or market research assistant. Birkbeck’s evening and flexible study format often attracts working professionals enhancing their careers. Starting salaries typically range from £23,000 to £26,000, with growth potential up to £35,000+ in digital or strategic marketing roles.
University Services to Support Employment
Birkbeck’s Careers and Employability Service offers personalized career advice, networking events, CV workshops, and interview preparation. The university’s strong London location enables access to numerous marketing agencies, corporate partners, and internships.
Employment Statistics & Salary Figures
Approximately 85–90% of graduates find relevant employment or continue to postgraduate study within 15 months. Median salary is around £24,000, with higher earnings for roles in London’s competitive marketing sector.
University–Industry Partnerships
Birkbeck maintains links with London-based marketing firms and media agencies, offering guest lectures and live client projects. These partnerships provide practical experience and networking opportunities for students.
Long-term Accreditation Value
The BSc Marketing is accredited by the Chartered Institute of Marketing (CIM), which provides exemptions toward professional marketing qualifications. Birkbeck is part of the University of London, with strong academic recognition.
Graduation Outcomes
Graduates gain key skills in digital marketing, consumer behaviour, marketing analytics, and campaign management, preparing them for diverse roles in marketing and communications.
Further Academic Progression:
Graduates often progress to postgraduate courses in Digital Marketing, Marketing Analytics, Brand Management, or Consumer Psychology. CIM accreditation supports continued professional development and certification.
UCAS tariff points: 112 points (e.g. A-levels BBC)GCSEs: You will normally be expected to have grade C or grade 4 in GCSE-level English and mathematics. IELTS: score of 6.5, with not less than 6.0 in each of the sub-tests.TOEFL: IBT (no more than two years old) Standard requirement: 79 (reading: 18, writing: 23, listening: 19, speaking: 19) Please note that the TOEFL IBT Home Edition is not accepted.GPA: 2.8/4.0 PLUS one of the following: 2 or 3 AP (Advanced Placement) Examinations (Group A subjects) with grades of 4 or more AND 3 SAT Subject Tests with a minimum of 600 points each requiredNew SAT: 1200 (600 in each component)Old SAT (Reasoning Test) with a combined score of 1800/2400 with 600 in each SAT sectionSAT: 1840 averaged over three subjects requiredIndian Board name: HSC XII: Minimum accepted grades vary from 60 to 80% depending on the examining board. CBSE/CISCE/Maharashtra Boards; CCD equivalent: 65%; BBC equivalent: 70%; AAB equivalent: 75% West Bengal State Board; CCD equivalent: 55%; BBC equivalent: 60%; AAB equivalent: 65% All other state Boards; CCD equivalent: 70%; BBC equivalent: 75%; AAB equivalent: 80%.Marketing Manager – plans and leads marketing campaignsBrand Manager – develops and maintains brand identityDigital Marketing Specialist – manages online marketing strategiesMarket Research Analyst – analyzes consumer behavior and market dataProduct Manager – oversees product marketing and developmentAdvertising Executive – creates promotional and advertising contentSales Manager – directs sales teams and client relationshipsPublic Relations Officer – manages media relations and corporate imageContent Marketing Manager – produces engaging marketing materialsMarketing Consultant – advises businesses on marketing strategies
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Birkbeck University of London
