BA Hons International Fashion Management and Marketing with Placement

At Coventry University London, the International Fashion Management and Marketing degree immerses you in the dynamic world of fashion business—right in the heart of London’s vibrant industry scene. Through hands-on learning, live projects, and strategic modules, you'll develop the skills to lead in global fashion marketing and operations.

You’ll gain real-world experience and sharpen your professional skills through:

• Placement Year: Take the opportunity to spend a full year in a paid industry placement, applying your learning to real business situations and building a competitive CV.
• Immersive Industry Curriculum: From day one, you'll study through dynamic modules—such as Contemporary Fashion Marketing, Sustainable Supply Chain, Personal Branding, and the London Fashion Project—that mirror current sector trends and global strategies. 
• Live-Lab London: Benefit from London’s fashion ecosystem—close to agencies, brands, and innovation hubs—bridging classroom learning with street-level insights and industry exposure. 
• Placement Opportunities: The sandwich (placement) year places you directly into a professional role—offering real experience in fashion operations, marketing teams, or brand management.
• Strategic, Reflective Assessments: You'll showcase your learning in presentations, pitches, creative portfolios, reflective reports, marketing campaigns, research projects, and a final major dissertation or business project. 
• Global and Sustainable Lens: The program includes global strategy, innovation in creativity, strategic brand marketing, and sustainable practices. These elements ensure you're equipped for the forward-thinking demands of international fashion. 

Graduates from this course often move into roles such as Fashion Marketing Executive, Brand Manager, Fashion Buyer, or Digital Marketing Specialist in the global fashion industry. The program blends business management, international marketing, and fashion industry insights to prepare students for fast-paced and creative career paths:

• University services to support your employment
  Coventry University London offers dedicated career coaching through its Talent Team, providing one-to-one guidance, CV and portfolio support, interview preparation, and exclusive networking events with fashion industry professionals. Students also benefit from work placements and live project collaborations with fashion brands.

• Employment stats & salary figures

  • A large proportion of graduates are employed or in further study within six months.
  • Entry-level salaries in fashion marketing and management roles typically range from £22,000 to £28,000, with rapid growth possible in creative and managerial positions.
  • Alumni have progressed into roles at major fashion retailers and global brands.

• University–industry partnerships
  The course benefits from connections with industry names such as Burberry, Harvey Nichols, Ted Baker, and ASOS, providing opportunities for internships, live briefs, and industry networking.

• Long-term accreditation value
  While not a professionally accredited program, the international and industry-focused nature of the degree gives graduates a distinctive advantage in the fashion business sector.

• Graduation outcomes
  Many graduates secure skilled roles in fashion marketing, buying, merchandising, and brand management, with opportunities to work in both established companies and emerging fashion startups.

Further Academic Progression:
Graduates may progress to postgraduate study in areas such as MSc International Fashion Marketing, MSc Fashion Management, or an MBA in International Fashion Business. Specialised short courses in digital fashion marketing or luxury brand management also offer ways to deepen expertise and enhance career prospects.