BSc Hons in Global Marketing with Placement Year

Studying Global Marketing at Coventry University London places you in one of the world’s most dynamic business environments. Here, you’ll sharpen your skills in strategy, communication, and data-driven marketing, all while working on real-world projects that prepare you to operate confidently in international markets. Learning goes far beyond the classroom—your time in London means immediate access to global brands, creative agencies, and networking opportunities that can shape your future career.

Experiential Learning Highlights:

• Placement Year: Take the opportunity to spend a full year in a paid industry placement, applying your learning to real business situations and building a competitive CV.
• Live Business Projects: Work on actual marketing challenges for real clients, developing solutions that blend creativity with commercial impact.
• Prime London Location: Benefit from being in the City of London, with regular exposure to global companies, industry events, and professional networking.
• Guest Industry Speakers: Gain up-to-date insights from marketing professionals who bring current trends, strategies, and case studies directly into your lectures.
• Global Professional Development Module: Build transferable skills such as leadership, cross-cultural communication, and personal branding to enhance your employability in an international context.
• Enterprise Hub Support: Access mentorship, workshops, and resources to develop entrepreneurial projects or start your own business.

Graduates from this degree often go on to roles such as International Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The course equips students with the skills to operate confidently in global markets, combining marketing strategy with cultural awareness and practical business experience:

• University services to support your employment
  Coventry University London’s Talent Team provides one-to-one career coaching, CV and interview preparation, portfolio advice, and exclusive networking events with global employers. Students also benefit from internship opportunities and live projects with international companies.

• Employment stats & salary figures

  • A high proportion of graduates secure employment or further study within six months.
  • Starting salaries for marketing graduates typically range between £22,000 and £28,000, with strong growth potential for those working in international business environments.
  • Alumni have gone on to work in multinational corporations, marketing agencies, and international NGOs.

• University–industry partnerships
  The program offers links with companies such as IBM, Google, and Bloomberg, providing access to live briefs, guest lectures, and placement opportunities.

• Long-term accreditation value
  While the degree is not professionally accredited, it delivers internationally relevant marketing expertise and networking opportunities, enhancing long-term employability in both the UK and overseas markets.

• Graduation outcomes
  Many graduates move into skilled roles in marketing strategy, digital marketing, brand management, and business development, often working on cross-border campaigns and projects.

Further Academic Progression:
Graduates can progress to postgraduate qualifications such as MSc International Marketing, MSc Global Business, or an MBA with an international focus. Specialised professional certifications in digital marketing or data analytics can further enhance career opportunities in global markets.