Enter OTP
This program combines theoretical knowledge with practical skills in marketing management, preparing students for careers in brand management, market research, advertising, and digital marketing. It focuses on understanding consumer behavior, developing strategic marketing plans, and applying marketing principles in both local and global contexts.
Curriculum Structure
Year 1
In the first year, students are introduced to the fundamentals of marketing, the principles of economics, and key business management concepts. They develop a strong foundation in business skills, including critical thinking, communication, and problem-solving, which will support their future studies in marketing.
Year 2
The second year builds on the first by focusing on consumer behavior, marketing research, and integrated marketing communications. Students explore how to analyse markets and audiences, apply research findings to marketing strategy, and create campaigns that are both creative and data-driven.
Year 3
Year three covers Brand Management, International Marketing, and Digital Storytelling. Students have the option to complete a Live Project alongside one additional module or undertake a 24-week supervised work placement. This allows them to gain practical experience, apply theoretical knowledge in real-world contexts, and develop professional skills that will enhance employability.
Year 4
The final year focuses on advanced marketing strategy and international business. Students complete a dissertation or major project while taking specialist option modules. This year emphasizes critical analysis, strategic decision-making, and professional application of marketing knowledge in preparation for graduate careers.
Reputation
This program combines foundational marketing theory with contemporary business practices, equipping graduates for roles such as Brand Manager, Marketing Executive, and beyond.
Experiential Learning Highlights:
Live Project and Work Placement Opportunities
Students can choose either a live project or a 24-week supervised work placement in their third year, gaining hands-on experience with real business challenges.
Study Abroad Option
You have the opportunity to study abroad for at least six months, enhancing your global perspective and preparing you for international career opportunities.
Strong Industry Links
Modules are shaped with input from professionals currently working in the field, grounding your learning in real-world relevance and building industry networks.
CIM Accreditation
The course is accredited by the Chartered Institute of Marketing (CIM), supporting your professional recognition and boosting employability.
Employability-Focused Curriculum
You’ll develop key skills like critical thinking, communication, and ethical leadership, guided by a programme ethos rooted in sustainability and real-world impact.
Graduates are prepared for careers as Marketing Managers, Brand Executives, Advertising Planners, Digital Marketing Specialists, and Market Analysts. The programme combines strategic marketing, consumer behaviour, and business management skills to develop well-rounded marketing professionals.
University services to support your employment
Edinburgh Napier’s Careers Service provides employability workshops, one-to-one guidance, CV clinics, employer networking sessions, and placement opportunities. Students also benefit from industry guest lectures and real-world case studies.
Employment stats & salary figures
University–industry partnerships
The programme maintains strong links with Scottish businesses, marketing agencies, and international organisations. Live projects, placements, and consultancy opportunities give students hands-on experience.
Long-term accreditation value
Accredited by the Chartered Institute of Marketing (CIM), giving students access to professional recognition and a route towards full Chartered Marketer status.
Graduation outcomes
Alumni commonly progress into marketing management, brand development, advertising, communications, and consultancy roles in both public and private sectors.
International Baccalaureate Diploma Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. IELTS (Academic) 6.0 overall, with no component below 5.5American HSD: High School Graduation Diploma with a GPA of 2.8 or above with one of the following: SAT score of 1000 or higher with a minimum of 500 in each component; ACT score of 19 or higher 3; related Advanced Placement tests (AP's) with a grade of 4 or higherTOEFL Internet Based Test 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing. Home Edition or Paper tests no longer accepted.To apply for our bachelors courses, you should have completed the Higher Secondary Certificate (HSC) with overall 60% or above in the Intermediate (10+2) (XII Standard) exam.Marketing Manager – develops and oversees marketing strategiesDigital Marketing Specialist – manages SEOPPCand online campaignsBrand Manager – builds and maintains brand identityMarket Research Analyst – analyzes market data and consumer insightsSocial Media Manager – creates and manages social media presenceAdvertising Executive – plans and runs ad campaigns across mediaContent Marketing Manager – develops content strategies for engagementPublic Relations Officer – manages communications and media relationsE-commerce Manager – drives online sales and digital customer experienceMarketing Consultant – provides expert advice on marketing strategies
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Edinburgh Napier University
