Enter OTP
4 Years On Campus Bachelors Program
Edinburgh Napier UniversityThis program integrates core marketing principles with specialist digital media skills, equipping students to thrive in today’s digital-first marketing environment. It emphasizes creativity, data-driven strategies, and the application of digital tools in brand communication, campaign planning, and consumer engagement.
Curriculum Structure
Year 1
During the first year, students learn the fundamentals of marketing alongside economics and digital media concepts. They also develop essential business skills, including communication, teamwork, and analytical thinking, which provide a strong foundation for more specialised marketing studies.
Year 2
In the second year, students deepen their understanding of consumer insights, digital communication, and applied marketing techniques. They work on practical assignments and case studies, exploring how to implement digital strategies effectively across multiple channels.
Year 3
Year three focuses on Brand Management, International Marketing, and Digital Storytelling. Students can choose to undertake a Live Project with one option module or complete a 24-week supervised work placement. This year offers the opportunity to apply learning in practical or professional contexts, enhancing their digital marketing expertise.
Year 4
The final year emphasises digital marketing strategy and media innovation. Students complete a dissertation or major digital marketing project while taking advanced elective modules. The year develops their ability to manage campaigns, lead projects, and make strategic marketing decisions with confidence.
Reputation
This joint honours degree blends core marketing principles with digital media and technology praxis, including UX and digital storytelling.
Experiential Learning Highlights:
Live Projects & Work Placement
Students can undertake a 24-week work placement during their third year or participate in live projects, gaining industry exposure and practical application.
Study Abroad Opportunity
A semester or year abroad is available, enhancing your global perspective and adaptability in international marketing contexts.
Cross-Disciplinary Learning
You'll work alongside faculty from both the Business School and School of Computing, gaining skills in areas like digital storytelling, web development, UX, and data analytics.
Employability Focus & Industry Connections
With a curriculum informed by current practitioners, and internship and placement support, you're prepared to enter the workforce with strong industry links.
CIM and IDM Accreditation
The program is accredited by the Chartered Institute of Marketing and the Institute of Data & Marketing, enhancing professional qualification opportunities.
This course prepares graduates for careers at the intersection of marketing and digital innovation. Typical roles include Digital Marketing Specialist, Content Strategist, SEO/SEM Analyst, Social Media Manager, and Digital Campaign Planner.
University services to support your employment
The Careers Service supports career planning, networking, and graduate job search with workshops and employer events. Students also access practical projects in digital content creation and campaign management.
Employment stats & salary figures
University–industry partnerships
Students benefit from connections with digital agencies, creative firms, and corporate marketing departments. Collaborative projects allow students to build portfolios that showcase skills in social media, content marketing, and digital analytics.
Long-term accreditation value
The programme is also CIM accredited, enhancing credibility and supporting progression to Chartered Marketer status.
Graduation outcomes
Alumni move into careers in digital marketing, online brand strategy, creative content management, and digital consultancy, often working in fast-growing industries across technology, media, and e-commerce.
Further Academic Progression (both programmes):
Graduates may continue into postgraduate study such as:
MSc Marketing or MSc Digital Marketing
MBA for broader management development
CIM professional qualifications for advanced marketing recognition
International Baccalaureate Diploma Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. IELTS (Academic) 6.0 overall, with no component below 5.5American HSD: High School Graduation Diploma with a GPA of 2.8 or above with one of the following: SAT score of 1000 or higher with a minimum of 500 in each component; ACT score of 19 or higher 3; related Advanced Placement tests (AP's) with a grade of 4 or higherTOEFL Internet Based Test 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing. Home Edition or Paper tests no longer accepted.To apply for our bachelors courses, you should have completed the Higher Secondary Certificate (HSC) with overall 60% or above in the Intermediate (10+2) (XII Standard) exam.Marketing Manager – develops and oversees marketing strategiesDigital Marketing Specialist – manages SEOPPCand online campaignsBrand Manager – builds and maintains brand identityMarket Research Analyst – analyzes market data and consumer insightsSocial Media Manager – creates and manages social media presenceAdvertising Executive – plans and runs ad campaigns across mediaContent Marketing Manager – develops content strategies for engagementPublic Relations Officer – manages communications and media relationsE-commerce Manager – drives online sales and digital customer experienceMarketing Consultant – provides expert advice on marketing strategies
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