Enter OTP
4 Years On Campus Bachelors Program
London South Bank UniversityThis extended program includes a foundation year designed to equip students with the necessary skills and knowledge to succeed in the subsequent three years of study. It focuses on developing academic skills, business understanding, and an introduction to digital marketing concepts.
Curriculum Structure
Foundation Year
The foundation year covers modules such as academic writing, business communication, and introductory marketing. It aims to prepare students for the demands of degree-level study.
Year 1
Students build on the foundation year with core marketing modules, including digital marketing basics, consumer behavior, and business principles.
Year 2
The second year focuses on advanced digital marketing topics, such as SEO, social media marketing, and data analytics. Students apply their learning through practical projects.
Year 3
In the final year, students concentrate on digital strategy, e-commerce, and marketing analytics. They complete a major project or dissertation, allowing them to specialize in a particular area of interest.
Focus Areas
Digital marketing, social media strategy, e-commerce, SEO, consumer analytics, brand management.
Learning Outcomes
Graduates will be able to implement digital marketing campaigns, analyze consumer and digital data, manage online brand presence, and apply digital marketing tools to solve business challenges effectively.
Reputation
This program begins with a foundation year to develop academic, professional, and digital skills, progressing into a full digital marketing degree with practical industry experience.
Experiential Learning Highlights:
Foundation Year Modules: Build essential study skills, including research, project management, and digital literacy, to ensure a smooth transition into degree-level marketing study.
Digital Marketing Focus: Learn to plan, execute, and analyze digital campaigns using industry-standard tools, preparing students for careers in digital marketing, analytics, and communications.
Industry Projects: Collaborate with local businesses and agencies on live projects, gaining practical experience and building a professional portfolio.
Placement Opportunities: Optional placements offer extended work experience in marketing and digital roles, providing real-world application of academic learning.
Employability Skills Development: Modules focus on developing professional skills, including teamwork, digital communication, strategic thinking, and leadership, ensuring graduates are career-ready.
Designed for students who need a foundation year, graduates move into roles such as Digital Marketing Executive, Social Media Coordinator, Content Strategist, or E-commerce Specialist. The foundation year strengthens business and marketing fundamentals before honours-level study.
University services to support your employment
LSBU Careers & Employability Service supports students from foundation through honours years with career coaching, CV and interview preparation, placements, and networking opportunities.
Employment stats & salary figures
University–industry partnerships
Hands-on experience is provided through live projects, placements, and collaborations with marketing and digital agencies.
Long-term accreditation value
CIM-aligned programme supports professional recognition and enhances employability in both traditional and digital marketing careers.
Graduation outcomes
Graduates progress into digital marketing, social media management, content strategy, e-commerce, and brand management roles.
Further Academic Progression:
Graduates may continue with:
A Level DD Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).64 UCAS Points (eg: a 64 UCAS point score could be achieved with a combination such as 7, 6, 4 in Higher Level (HL) IB subjects)Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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