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The BA (Hons) Marketing program at LSBU offers a comprehensive understanding of marketing principles, consumer behavior, and strategic marketing. Students develop the skills necessary to analyze market trends, create effective marketing strategies, and apply them in various business contexts. The curriculum emphasizes both theoretical knowledge and practical application, preparing graduates for diverse roles in the marketing industry.
Curriculum Structure
Year 1
The first year introduces students to the fundamentals of marketing, including modules on consumer behavior, marketing principles, and business communication. This foundational year sets the stage for more advanced studies in marketing.
Year 2
The second year delves deeper into topics such as digital marketing, market research, and branding. Students engage in practical projects and case studies, enhancing their ability to apply marketing concepts in real-world scenarios.
Year 3
In the final year, students focus on strategic marketing, international marketing, and marketing analytics. They undertake a major project or dissertation, allowing them to explore a specific area of interest in depth.
Focus Areas
Brand management, consumer behavior, strategic marketing, market research, digital marketing, integrated marketing communications.
Learning Outcomes
Graduates will be able to develop and implement effective marketing strategies, conduct market research and analyze consumer data, manage brands across different platforms, and apply digital marketing tools to real-world challenges.
Reputation
This program provides a broad and practical understanding of marketing principles, combining theory with real-world applications to prepare students for careers in marketing, brand management, or consultancy.
Experiential Learning Highlights:
Live Industry Projects: Collaborate directly with businesses to design and implement marketing campaigns, gaining practical experience and insight into real-world challenges.
Placement Opportunities: Optional professional placements allow students to apply classroom learning in a work environment, building networks and enhancing employability.
Employability Skills Development: Dedicated modules develop key skills such as communication, problem-solving, teamwork, and leadership.
CIM Accreditation: Accredited by the Chartered Institute of Marketing, giving students access to professional qualifications and industry recognition.
Career Support Services: Tailored workshops, mentoring, and networking events help students prepare for interviews, develop portfolios, and secure marketing roles.
Graduates are prepared for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The programme equips students with practical marketing skills and strategic understanding to succeed across various industries.
University services to support your employment
LSBU’s Careers & Employability Service provides one-to-one career guidance, CV and interview workshops, access to placements and internships, networking events, and employability skills sessions.
Employment stats & salary figures
University–industry partnerships
Live client projects, collaborations with marketing agencies, and placements within local and national businesses provide practical, hands-on experience.
Long-term accreditation value
CIM-aligned curriculum enhances professional recognition and career prospects.
Graduation outcomes
Alumni work in marketing roles, digital marketing, brand management, advertising, and market research.
Further Academic Progression:
Graduates may continue with:
112 UCAS pointsTOEFL: Overall score: 80 Minimum scores required in each skill area are: Reading: 18 Listening: 17 Writing: 17 Speaking: 20IELTS: Overall score: 6.0 (with no component below 5.5)CBSE- 65% in English required to forego any form of test (IELTS).American HSD: High School Diploma with overall GPA of 2.8 or above (on a 4.0 scale) and one of the following: one year of Community College with overall marks of 2.8 or above; ACT exam score of 24 or higher; SAT exam score of 1150 (post-March 2016) with 550+ in Evidence Based Reading and Writing; SAT exam score of 1590+ (pre-March 2016, post-2005); two completed AP exams of 3 or betterMarketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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London South Bank University
