Enter OTP
3 Years On Campus Bachelors Program
London South Bank UniversityThis program integrates traditional marketing principles with contemporary advertising and digital communication strategies. It prepares students to navigate the evolving landscape of digital media and advertising, equipping them with the skills to create compelling campaigns and engage audiences across multiple platforms.
Curriculum Structure
Year 1
Students begin with core marketing modules, alongside introductory courses in advertising and digital communications. This year provides a solid foundation in both traditional and digital marketing approaches.
Year 2
The second year focuses on advanced topics such as digital advertising, social media marketing, and content creation. Students work on live projects, gaining hands-on experience in developing and executing marketing campaigns.
Year 3
In the final year, students concentrate on strategic advertising, brand management, and digital media analytics. They complete a major project or dissertation, allowing them to apply their learning to a real-world marketing challenge.
Focus Areas
Advertising strategy, digital communications, social media marketing, content creation, brand management, campaign planning.
Learning Outcomes
Graduates will be able to design and manage advertising campaigns, create engaging digital content, analyze marketing performance, and integrate digital and traditional marketing strategies effectively.
Reputation
This program integrates marketing with advertising and digital communications, equipping students with both strategic and creative skills for modern marketing roles.
Experiential Learning Highlights:
Live Case Studies: Apply theory to practical scenarios through collaborative projects with real clients, gaining insight into agency workflows and campaign development.
Optional Full-Year Placement: Students can undertake a full-year placement in marketing, advertising, or communications, providing substantial hands-on experience.
Digital Certifications: Opportunities to earn professional digital certifications, including social media management and customer relationship management tools.
Industry Networking: Guest lectures, workshops, and networking events connect students with industry professionals, offering guidance and potential career opportunities.
CIM Accreditation: The program’s professional accreditation enhances employability and credibility in the marketing industry.
Graduates can enter advertising, PR, digital marketing, social media management, and brand strategy roles. The programme combines creative and analytical skills for integrated marketing campaigns.
University services to support your employment
Career coaching, portfolio development, placement support, and networking events are offered through LSBU’s Careers & Employability Service.
Employment stats & salary figures
University–industry partnerships
Live projects with local businesses, marketing agencies, and digital firms provide practical experience and industry exposure.
Long-term accreditation value
CIM-aligned curriculum supports professional development in advertising and marketing sectors.
Graduation outcomes
Alumni progress into roles such as Advertising Executive, PR Specialist, Brand Manager, Digital Marketing Coordinator, or Social Media Strategist.
Further Academic Progression:
Graduates may continue with:
112 UCAS pointsTOEFL: Overall score: 80 Minimum scores required in each skill area are: Reading: 18 Listening: 17 Writing: 17 Speaking: 20IELTS: Overall score: 6.0 (with no component below 5.5)CBSE- 65% in English required to forego any form of test (IELTS).American HSD: High School Diploma with overall GPA of 2.8 or above (on a 4.0 scale) and one of the following: one year of Community College with overall marks of 2.8 or above; ACT exam score of 24 or higher; SAT exam score of 1150 (post-March 2016) with 550+ in Evidence Based Reading and Writing; SAT exam score of 1590+ (pre-March 2016, post-2005); two completed AP exams of 3 or betterIndian Standard XII: minimum average of 55-65% or higher (depending on exam board and LSBU course applied for)Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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