Enter OTP
This program focuses on the integration of marketing strategies with digital technologies. It covers areas such as digital marketing, e-commerce, and data analytics, preparing students to leverage digital tools in creating effective marketing strategies.
Curriculum Structure
Year 1
Students are introduced to digital marketing concepts, including website analytics, online consumer behavior, and digital content creation. The first year lays the groundwork for understanding the digital marketing landscape.
Year 2
The second year delves into advanced topics like search engine optimization (SEO), pay-per-click advertising, and social media strategies. Students engage in practical projects, applying digital marketing techniques to real-world scenarios.
Year 3
In the final year, students focus on digital strategy, data-driven marketing, and e-commerce management. They undertake a major project or dissertation, allowing them to explore a specific area of digital marketing in depth.
Focus Areas
Digital marketing strategy, SEO, social media marketing, data analytics, e-commerce, online consumer engagement.
Learning Outcomes
Graduates will be able to plan and implement digital marketing campaigns, analyze digital data to inform strategy, manage online consumer experiences, and apply e-commerce and social media techniques in professional marketing contexts.
Reputation
This program focuses on the digital aspects of marketing, including analytics, online campaigns, and social media strategy, preparing students for the fast-paced digital marketing industry.
Experiential Learning Highlights:
Digital Marketing Modules: Students gain hands-on experience in digital tools, social media strategy, SEO, content creation, and analytics.
Industry Simulations: Real-world marketing scenarios are simulated, giving students opportunities to test strategies and make data-driven decisions.
Placement Opportunities: Optional placements allow students to gain professional experience in digital marketing roles, building both practical skills and industry connections.
Employability Skills Development: Emphasis on critical thinking, teamwork, communication, and digital literacy to prepare students for modern marketing roles.
Career Support Services: Comprehensive career guidance, mentoring, and networking activities support students in finding internships and full-time roles.
Graduates are prepared for digital marketing careers including SEO/SEM Analyst, Social Media Manager, Digital Campaign Coordinator, and E-commerce Specialist. Focus on analytics, content strategy, and digital communications ensures readiness for modern marketing roles.
University services to support your employment
One-to-one career support, CV and interview workshops, placement schemes, and networking events are provided by LSBU Careers & Employability Service.
Employment stats & salary figures
University–industry partnerships
Collaboration with digital agencies, e-commerce businesses, and corporate marketing teams through live projects and placements.
Long-term accreditation value
CIM alignment enhances professional credibility and provides a pathway to certified digital marketing qualifications.
Graduation outcomes
Alumni work in digital marketing, social media strategy, analytics, e-commerce, and online brand development.
Further Academic Progression:
Graduates may continue with:
112 UCAS points (eg BBC)TOEFL: Overall score: 80 Minimum scores required in each skill area are: Reading: 18 Listening: 17 Writing: 17 Speaking: 20IELTS: Overall score: 6.0 (with no component below 5.5)CBSE- 65% in English required to forego any form of test (IELTS).American HSD: High School Diploma with overall GPA of 2.8 or above (on a 4.0 scale) and one of the following: one year of Community College with overall marks of 2.8 or above; ACT exam score of 24 or higher; SAT exam score of 1150 (post-March 2016) with 550+ in Evidence Based Reading and Writing; SAT exam score of 1590+ (pre-March 2016, post-2005); two completed AP exams of 3 or betterIndian Standard XII: minimum average of 55-65% or higher (depending on exam board and LSBU course applied for)Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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London South Bank University
