Enter OTP
3 Years On Campus Bachelors Program
Middlesex University LondonThe BA (Hons) Advertising, Public Relations and Branding provides students with the creative, strategic, and analytical skills needed to thrive in the dynamic fields of advertising, PR, and brand management. The program combines theoretical knowledge with hands-on experience to prepare graduates for careers in creative communications and brand strategy.
Curriculum Structure
Year 1
Covers Principles of Marketing and Communications, Introduction to Advertising, Fundamentals of Public Relations, and Consumer Culture.
Year 2
Explores Branding Strategy, Digital Media and PR, Creative Campaign Development, and Media Planning.
Year 3
Focuses on Global Advertising and PR, Strategic Brand Management, Campaign Project or Dissertation, and Professional Practice in Media and Communications.
Focus Areas
Advertising creativity, public relations strategies, brand identity development, digital communication, and media planning.
Learning Outcomes
Graduates will be able to design and manage integrated communication campaigns, build and protect brand reputation, and apply innovative strategies across global and digital platforms.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Public Relations (CIPR) and aligned with industry practices, offering professional recognition and networking opportunities.
Reputation
This program develops expertise in creative communications, brand strategy, public relations, and advertising through a mix of theoretical learning and hands-on industry practice.
Experiential Learning Highlights:
Live Industry Projects: Work with external clients on real briefs to develop advertising campaigns, branding strategies, or PR solutions, gaining professional portfolio material and practical problem-solving skills.
Placement & Internship Opportunities: Access to short and long-term placements with agencies and organisations in London’s thriving media and communications industry, giving students valuable work-based learning.
Collaborations with Industry Partners: Exposure to guest lectures, workshops, and networking events with professionals in advertising, PR, and branding to build industry connections and insights.
Student Competitions: Opportunities to participate in national and international competitions such as D&AD New Blood or PR student challenges, showcasing creativity and strategic thinking to employers.
Employability Support: The university’s career hub and dedicated placement team assist in securing internships, placements, and career development opportunities tailored to marketing communications fields.
This programme develops expertise in creative communication, PR strategy, brand management, and digital campaigns. Graduates are equipped for careers in advertising, public relations, brand consultancy, corporate communications, and social media strategy.
University services to support your employment
Middlesex provides tailored employability support through the MDXworks careers service, offering internships, one-to-one career coaching, networking events, and creative industry workshops. Students also build portfolios with real-world briefs and client projects.
Employment stats & salary figures
University–industry partnerships
Strong connections with London’s creative and media industries, including agencies, PR firms, and branding consultancies. Students often engage in live projects with external clients, gaining hands-on industry experience.
Long-term accreditation value
The programme aligns with standards of professional bodies such as the Chartered Institute of Public Relations (CIPR) and Chartered Institute of Marketing (CIM), enhancing employability and progression to professional accreditation.
Graduation outcomes
Alumni pursue roles as PR executives, brand managers, advertising account managers, social media strategists, media planners, and communications consultants, both in agencies and in-house corporate teams.
Further Academic Progression
Graduates can progress to postgraduate study such as MA Advertising, PR and Branding, MA Strategic Marketing Communications, or professional qualifications with CIPR and CIM.
UCAS points: 112 UCAS points (Approx. : IB- 28-30 points)International Baccalaureate Diploma You must have passed the full IB Diploma.American HSD: If your GPA is below 3.2, you'll need to submit test scores.If your GPA is 2.7 or below you can be considered only for Foundation Year.IELTS: 6.0 (with 5.5 in each component) TOEFL (IBT) – both online and paper-based exams accepted. Applicants may combine best scores from different tests taken within the last two years IBT ONLY – through ‘My Best Score’: 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading). Advertising Executive – plans and delivers creative ad campaignsPublic Relations Officer – manages media relations and brand reputationBrand Manager – develops and sustains strong brand identitiesDigital Marketing Specialist – executes online and social media strategiesMedia Planner/Buyer – selects and purchases media space for campaignsCorporate Communications Manager – oversees internal and external communicationsCreative Copywriter – develops persuasive advertising and PR contentEvent Manager – organizes promotional and branding eventsMarketing Communications Manager – integrates advertisingPRand branding strategiesContent Strategist – creates and manages brand storytelling across platforms
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