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3 Years On Campus Bachelors Program
Middlesex University LondonThe BA (Hons) Business Management (Marketing) at Middlesex University London combines core business management principles with specialist marketing knowledge. Students develop the skills to analyse markets, manage brands, and design strategic marketing campaigns, preparing them for careers in marketing, management, and business development.
Curriculum Structure
Year 1
The first year provides a foundation in business and marketing through modules such as Principles of Marketing, Introduction to Business Management, Digital Marketing Fundamentals, and Organisational Behaviour. Students develop core analytical, communication, and problem-solving skills while gaining insight into marketing and business environments.
Year 2
The second year builds on these foundations with modules including Consumer Behaviour, Brand Management, Marketing Research, and Strategic Marketing Planning. Students engage in practical projects and case studies, applying theoretical concepts to real-world business and marketing scenarios.
Year 3
The final year focuses on advanced marketing and management topics such as Strategic Marketing Management, Digital Marketing Strategy, Innovation and Entrepreneurship, and a Marketing Dissertation or Consultancy Project. Students consolidate their knowledge and demonstrate professional-level skills through applied projects and strategic marketing solutions.
Focus Areas
Marketing strategy, brand management, digital marketing, consumer insight, business management, and strategic planning.
Learning Outcomes
Graduates will be able to develop and implement marketing strategies, analyse consumer behaviour, manage brands, conduct marketing research, and apply business management principles in professional contexts.
Professional Alignment (Accreditation)
The programme is aligned with the Chartered Institute of Marketing (CIM), offering pathways to professional qualifications alongside the degree.
Reputation
This program combines core business management principles with a focus on marketing, preparing students for dynamic roles in various sectors.
Experiential Learning Highlights:
Practical Business Experience
Engage in marketing consultancy projects where you'll respond to live briefs from external clients, developing teamwork, negotiation, and client-facing experience. Many modules are assessed through real-life simulations and applied coursework.
Digital Marketing Focus
Gain hands-on experience with digital strategy, content creation, analytics, and campaign planning through dedicated digital marketing modules.
Entrepreneurial, Ethical, and Inclusive Business
The Enterprise Hub provides expert support for student entrepreneurs, helping turn ideas into reality. Modules also explore sustainable, ethical, and inclusive business practices.
Excellent Career Prospects
Graduates leave with skills in communication, critical thinking, problem-solving, collaboration, technical ability, and independent learning. Alumni have gone on to work at companies like Western Union, Emirates, and Kimberly-Clark, while some have successfully launched their own businesses.
Graduates are equipped for roles such as Marketing Executive, Brand Manager, Digital Marketing Coordinator, or Business Analyst. The course combines business management principles with practical marketing skills, preparing students to succeed in diverse industries both in the UK and internationally.
University services to support your employment
Middlesex University offers a dedicated Careers & Employability Service, including one-to-one career coaching, CV and interview support, job fairs, employer networking events, and access to internships and placement opportunities.
Employment stats & salary figures
University–industry partnerships
The programme provides opportunities for live client projects, industry-linked workshops, and placement experiences with businesses in London and beyond, offering students practical exposure to real-world marketing challenges.
Long-term accreditation value
While the degree itself is not professionally accredited, it equips students with transferable marketing and business skills that are highly valued by employers and supports pathways to professional qualifications such as those offered by the Chartered Institute of Marketing (CIM).
Graduation outcomes
Graduates often move into junior or mid-level marketing roles, with opportunities to progress into leadership, strategic marketing, or specialist positions in sectors such as digital marketing, brand management, and market research.
Further Academic Progression
Graduates can continue their studies through:
GPA Requirement 3.2+ Test optional / not required, unless the programme carries a specific subject requirement, which can be met with 2 AP exams in the subject area. 2.8 - 3.1 *SAT of 550 on each part, OR **ACT composite score of 23, OR 2 AP exams with 3+ 2.7 or below Can be considered for a Foundation Year. Must provide SAT of 550 on each part, OR ACT composite score of 23, OR 2 APIB qualifications are not explicitly mentioned on the course page, however BBC (A-Levels) is approximately 32-30 pointsIELTS both online and paper-based exams accepted. Candidates can also re-sit a single component within 60 days of taking their test through IELTS OneSkill. MDX will accept certificates with a OneSKill retake component: 6.0 (with 5.5 in each component) TOEFL (IBT) – both online and paper-based exams accepted. Applicants may combine best scores from different tests taken within the last two years IBT ONLY – through ‘My Best Score': 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading). Marketing Manager – develops and executes marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – oversees online campaigns and digital strategyMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – coordinates product development and marketingAdvertising Executive – plans and implements advertising campaignsPublic Relations Officer – manages corporate communications and reputationSales Manager – leads sales teams and drives revenue growthBusiness Development Manager – identifies and pursues growth opportunitiesMarketing Consultant – provides strategic advice on marketing and business initiatives
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