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Program Overview
This three-year degree offers an in-depth study of marketing theory and practice, equipping students with the skills to understand consumer behaviour, digital marketing, and strategic brand management. It’s perfect for those who want a blend of creativity and analytical thinking to prepare for a dynamic marketing career.
Curriculum structure
Year 1
You start by building a strong foundation in marketing principles, including understanding customer behaviour, marketing communications, and digital marketing basics. The year also covers essential business concepts and develops your critical thinking and communication skills.
Year 2
The second year focuses on strategic marketing topics such as market research, brand management, and consumer insight. You’ll also explore digital marketing tools and have opportunities to take optional modules that match your interests.
Year 3
In the final year, you’ll study advanced marketing strategies, including international marketing and marketing analytics. You will complete a major project or dissertation, applying your knowledge to real-world marketing challenges and demonstrating independent research skills.
Focus areas:
Consumer behaviour, brand management, digital marketing, strategic marketing, marketing analytics, and research methods.
Learning outcomes:
Graduates will develop strong strategic, analytical, and creative marketing skills alongside practical experience in marketing research and campaign planning.
Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), providing exemptions from some professional qualifications.
Reputation (employability rankings):
Newcastle University is consistently ranked in the top 25 UK universities for marketing by major league tables.
The university’s strong industry links and career support help graduates secure roles in marketing, advertising, and related sectors.
This three-year degree is delivered at Newcastle University’s city-centre campus, offering access to excellent facilities and opportunities to engage with local businesses and global brands. The course emphasizes real-world marketing challenges, teamwork, and the use of digital tools essential for today’s marketing professionals.
So here’s what experiential learning looks like in this programme:
Live marketing projects & group work: Collaborate on real marketing campaigns and business problems with fellow students, enhancing your teamwork and problem-solving skills.
Digital marketing tools & analytics: Gain hands-on experience with platforms such as Google Analytics, CRM systems, and Excel to analyze data and develop marketing strategies.
Industry guest lectures & workshops: Learn from marketing experts through interactive lectures and workshops that connect classroom theory with current industry practices.
Final-year dissertation or project: Undertake an independent research project or marketing campaign, applying analytical and creative skills to a topic of your choice.
Career support & networking: Access Newcastle University Careers Service for tailored advice, internships, employer events, and interview preparation.
Modern campus facilities: Study in state-of-the-art lecture theatres, collaborative learning spaces, and digital resource centres within Newcastle’s city-centre campus.
Graduates typically secure roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Starting salaries generally range from £23,000 to £28,000, with strong potential for growth as experience is gained, reaching over £35,000 within five years.
Here’s why this programme sets you up for success:
University Services to Support Employment
Newcastle’s Careers Service offers tailored support including CV and interview workshops, employer networking events, career fairs, and placement advice. The university also runs mentoring programmes and provides access to a wide range of internships and graduate schemes.
Employment Statistics & Salary Figures
Approximately 90% of marketing graduates are in employment or further study within 15 months. Many secure roles that align closely with their degree, reflecting high employability and practical relevance.
University–Industry Partnerships
Newcastle maintains strong links with employers across various sectors including retail, digital media, and consultancy. Students benefit from guest lectures, live industry projects, and access to employer networking events.
Long-term Accreditation Value
The degree is accredited by the Chartered Institute of Marketing (CIM), providing professional recognition and enhancing your CV for marketing roles in the UK and internationally.
Graduation Outcomes
Graduates leave with skills in marketing strategy, consumer insight, digital marketing, and data analytics—equipping them to thrive in diverse marketing roles or pursue further study.
Further Academic Progression:
After completing this degree, students can progress to postgraduate programmes in marketing, digital marketing analytics, consumer behaviour, or business management. The professional accreditation also supports progression to specialised marketing qualifications and certifications.
A-Levels: Any subject combinations accepted excluding General Studies. GCSE Mathematics and English Language or Literature (minimum grade B or 6) required if not taken at A or AS Level. IB: Standard Level Mathematics or Mathematical Studies and English (Language and/or Literature) required at grade 5 if not offered at Higher Level.IELTS: 6.5 or equivalent with no component under 5.5TOEFL: 90 overall (with a minimum of 17 in listening, 18 in reading, 20 in speaking, and 17 in writing)GPA: The University does not ask for a minimum GPA as part of the admissions requirements, however copy of your High School Graduation Certificate is required when processing your visa paperwork (if applicable). AP: It is typically preferred for applicants to submit three AP test or class scores. AP test scores 5 5 4 or AP class scores of A A B required. The University does not accept AP Research or AP Seminar.Marketing Manager – plans and executes marketing strategiesBrand Manager – develops and maintains brand identityDigital Marketing Specialist – manages online marketing campaignsMarket Research Analyst – analyzes consumer data to guide decisionsProduct Manager – oversees product development and positioningAdvertising Executive – creates promotional campaignsSales Manager – leads sales teams and strategiesMarketing Consultant – advises businesses on marketing plansPublic Relations Officer – handles company image and media relationsContent Marketing Manager – produces marketing content to engage audiences
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