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Program Overview
This three-year degree combines the study of marketing with core management principles, giving students a comprehensive understanding of how businesses operate and how marketing drives success. It’s ideal for students who want to develop strategic, analytical, and leadership skills alongside creative marketing expertise.
Curriculum structure
Year 1
You’ll build foundational knowledge in marketing and management, covering modules such as Principles of Marketing, Organisational Behaviour, and Business Economics. This year develops your understanding of business environments and basic marketing concepts while sharpening your critical thinking and communication skills.
Year 2
The second year deepens your insight into marketing strategy, consumer behaviour, and operations management. You’ll explore topics like market research and digital marketing, and begin to tailor your studies with optional modules aligned to your career goals.
Year 3
In your final year, you’ll study advanced marketing and management topics such as Strategic Marketing, Leadership, and International Business. You will also complete a dissertation or major project, applying research and analysis skills to real-world business challenges.
Focus areas:
Marketing strategy, consumer behaviour, business management, digital marketing, leadership, and research methods.
Learning outcomes:
Graduates will have strong strategic marketing skills combined with leadership and management abilities, preparing them for a variety of roles in marketing, management, or consultancy.
Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions that support professional development.
Reputation (employability rankings):
Newcastle University is recognized for its strong research and industry connections, ranking consistently among the UK’s top universities for business and marketing.
Graduates benefit from career support and strong links to employers across the UK and internationally.
This three-year degree takes place at Newcastle’s city-centre campus, providing access to excellent learning facilities and strong links with industry. You’ll engage in practical marketing projects alongside core management studies, equipping you with a broad skill set relevant to today’s competitive job market.
So here’s what experiential learning looks like in this programme:
Integrated marketing and management projects: Work on live briefs and case studies that develop your ability to manage marketing campaigns while understanding broader business operations.
Digital marketing and analytics tools: Gain practical experience using software like Google Analytics, CRM systems, and Excel to interpret data and support marketing decisions.
Industry engagement & guest lectures: Benefit from sessions led by marketing and management professionals, offering insights into current trends and real-world applications.
Final-year dissertation or applied project: Conduct an independent research project or practical marketing management campaign aligned with your interests.
Career development services: Access Newcastle University’s Careers Service for tailored support, including internships, employer networking, CV workshops, and interview preparation.
State-of-the-art campus facilities: Learn in modern lecture theatres, group study rooms, and digital resource centres located in Newcastle’s vibrant city centre.
Graduates typically pursue roles such as marketing manager, brand strategist, digital marketing specialist, or business development analyst. Starting salaries often range between £24,000 and £29,000, with potential growth to £35,000+ within five years as experience and responsibility increase.
Here’s why this programme is a great choice for your career:
University Services to Support Employment
Newcastle’s Careers Service offers dedicated support including CV workshops, mock interviews, employer networking events, and placement opportunities. You’ll also benefit from mentoring schemes and access to live projects with industry partners.
Employment Statistics & Salary Figures
Around 90% of graduates are employed or in further study within 15 months. Many find roles that closely relate to their degree, reflecting the programme’s practical relevance and industry focus.
University–Industry Partnerships
The programme enjoys strong connections with employers in sectors like retail, technology, consultancy, and FMCG. Students engage with companies through guest lectures, internships, and live business challenges.
Long-term Accreditation Value
Accredited by the Chartered Institute of Marketing (CIM), the degree enhances your professional credibility and supports your career progression both in the UK and internationally.
Graduation Outcomes
Graduates develop skills in marketing strategy, consumer insight, digital marketing, and business management—equipping them to excel in diverse roles across industries.
Further Academic Progression:
Graduates can advance to postgraduate studies in marketing, digital marketing analytics, consumer behaviour, or business management. The CIM accreditation also supports progression to professional marketing certifications and specialised training.
A-Levels:. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English Language or Literature (minimum grade B or 6) required if not taken at A or AS Level. IB: Standard Level Mathematics or Mathematical Studies and English (Language and/or Literature) required at grade 5 if not offered at Higher Level.IELTS: 6.5 or equivalent with no component under 5.5TOEFL: 90 overall (with a minimum of 17 in listening, 18 in reading, 20 in speaking, and 17 in writing)GPA: The University does not ask for a minimum GPA as part of the admissions requirements, however copy of your High School Graduation Certificate is required when processing your visa paperwork (if applicable). AP: It is typically preferred for applicants to submit three AP test or class scores. AP test scores 5 5 4 or AP class scores of A A B required. The University does not accept AP Research or AP Seminar.Marketing Manager – leads marketing strategy and campaign executionBrand Manager – shapes and protects brand identityProduct Manager – manages product development and marketingMarket Research Analyst – interprets consumer and market dataSales Manager – oversees sales teams and client relationshipsAdvertising Executive – creates and manages advertising campaignsMarketing Consultant – offers strategic marketing adviceBusiness Development Manager – drives company growth and partnershipsPublic Relations Officer – manages media relations and public imageOperations Manager – improves business processes and efficiency
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