BA Hons Business with Marketing with Study Abroad

Studying the BA (Hons) Business with Marketing with Study Abroad at Northumbria University offers a dynamic blend of academic theory and practical experience, ensuring that graduates are well-prepared for the competitive business landscape. The program emphasizes experiential learning, providing students with opportunities to apply their knowledge in real-world settings and develop essential skills for their future careers.

Key experiential learning components include:

• Study Abroad Year: The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.
• Marketing Study and Consultancy Skills Module: This hands-on module introduces students to experiential learning, where they create knowledge through experience. Students work on live business projects, collaborating in teams to develop solutions to business problems. The module emphasizes reflection, allowing students to appreciate their own skills, understand how they complement those of other group members, and identify areas for future development.
• Undergraduate Consultancy Project: In this module, students engage in experiential learning through activities such as journals and project meetings. Independent learning time is set aside for students to undertake learning activities self-identified by their group, gaining a deeper and broader knowledge of the problem set by their client. This project allows students to apply their learning to real-world business challenges.
• Business Clinic: Northumbria University's Business Clinic is a student-led consultancy service that has supported over 500 businesses. It provides students with the opportunity to work on real business problems, offering solutions to local businesses and charities. This initiative allows students to apply their academic knowledge in a practical setting, enhancing their employability and contributing to the local community.
• State-of-the-Art Facilities: Students benefit from the university's modern facilities, including dedicated seminar rooms, computer labs equipped with industry-standard software, and resources provided by the Newcastle Business School. These facilities support collaborative learning and provide access to tools essential for business and marketing studies.

Graduates from this degree typically enter roles such as Marketing Assistant, Business Development Executive, Digital Marketing Coordinator, or Sales Manager. The program provides a strong blend of business acumen and marketing expertise, preparing students to contribute effectively in diverse commercial environments:

• University services to support your employment
  Northumbria’s Career and Employment Service offers tailored career advice, skills workshops, networking events, and placement support, helping students connect with employers and build professional experience.

• Employment stats & salary figures

  • Around 85% of graduates are employed or in further study within six months of graduation.
  • Typical starting salaries range from £20,000 to £27,000, depending on role and industry sector.
  • Graduates report steady salary progression with experience and increased responsibilities.

• University–industry partnerships
  The university collaborates with firms like Nissan, IBM, and Virgin Money, providing students with opportunities for live projects, internships, and industry networking that enhance employability.

• Long‑term accreditation value
  The program is accredited by professional bodies including the Chartered Management Institute (CMI), offering students pathways to professional qualifications that boost career growth.

• Graduation outcomes
  Many graduates quickly move into skilled roles in marketing, sales, and business development, with strong prospects for advancement into managerial positions.

Further Academic Progression:
After graduation, students can choose to pursue postgraduate studies such as MSc Marketing, MBA, or specialized business and marketing master’s programs. Accreditation links also support professional qualifications, helping graduates deepen their expertise and advance their careers.