BA Hons Marketing with Study Abroad

Studying the BA (Hons) Business with Marketing at Northumbria University offers a dynamic blend of academic theory and practical experience, ensuring that graduates are well-prepared for the competitive business landscape. The program emphasizes experiential learning, providing students with opportunities to apply their knowledge in real-world settings and develop essential skills for their future careers.

Key experiential learning components include:

• Study Abroad Year: The Study Abroad Year module is a full year 120 credit module which is taken as an additional year of study between years 2 and 3. You will undertake a year abroad at a partner university equivalent to 120 UK credits.
• Marketing Study and Consultancy Skills Module: This hands-on module introduces students to experiential learning, where they create knowledge through experience. Students work on live business projects, collaborating in teams to develop solutions to business problems. A core part of this process is reflection: appreciating their own skills, how they complement those of other group members, and identifying areas for their own future development. 
• Undergraduate Consultancy Project: In this module, students engage in experiential learning through activities such as journals and project meetings. Independent learning time is set aside for students to undertake learning activities self-identified by their group, gaining a deeper and broader knowledge of the problem set by their client.
• Business Clinic: Northumbria University's Business Clinic is a student-led consultancy service that has supported over 500 businesses. It provides students with the opportunity to work on real business problems, offering solutions to local businesses and charities. This initiative allows students to apply their academic knowledge in a practical setting, enhancing their employability and contributing to the local community.
• State-of-the-Art Facilities: Students benefit from the university's modern facilities, including dedicated seminar rooms, computer labs equipped with industry-standard software, and resources provided by the Newcastle Business School. These facilities support collaborative learning and provide access to tools essential for business and marketing studies.

Graduates typically secure roles such as Marketing Assistant, Business Development Executive, Digital Marketing Coordinator, or Sales Manager. This degree equips students with a solid foundation in both business strategy and marketing, making them versatile and competitive in today’s job market:

• University services to support your employment
  Northumbria’s Careers and Employment Service provides personalized career guidance, CV and interview workshops, employer fairs, and placement opportunities to help you gain real-world experience and connect with potential employers.

• Employment stats & salary figures

  • Approximately 85% of graduates are in employment or further study within six months of completing the degree.
  • Starting salaries typically range from £20,000 to £27,000, depending on role and industry.
  • Many graduates experience steady salary growth as they progress into managerial roles.

• University–industry partnerships
  The university collaborates with leading companies such as Nissan, IBM, and Virgin Money, offering students live projects, internships, and networking opportunities to enhance employability.

• Long‑term accreditation value
  The program is accredited by the Chartered Management Institute (CMI), giving students access to professional qualifications that support career progression and leadership development.

• Graduation outcomes
  Graduates commonly move into skilled marketing, sales, and business development roles, with strong opportunities to advance into management.

Further Academic Progression:
Students can continue their studies with postgraduate degrees such as MSc Marketing, MBA, or other specialized master’s programs. Professional accreditations linked to the degree also allow graduates to fast-track certifications that strengthen their career prospects.