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4 Years On Campus Bachelors Program
Nottingham Trent UniversityThe BA (Hons) Business Management and Marketing at Nottingham Trent University combines essential business management skills with focused marketing knowledge. It is designed for students who want to understand how businesses operate while learning how to develop and implement effective marketing strategies.
Curriculum Structure
Year 1
Students develop a solid foundation in business and marketing through modules such as Principles of Marketing, Introduction to Business Environment, and Business Operations. This year focuses on core concepts and skills needed for success in business and marketing.
Year 2
The second year explores marketing communications, consumer behaviour, and strategic management. Modules include Digital Marketing, Marketing Research, and Business Strategy, allowing students to apply marketing theories in practical contexts.
Year 3 – Placement Year
Students spend their third year working full-time in a marketing or business management role within a real company. This placement offers valuable practical experience, allowing students to apply their knowledge, develop professional skills, and build industry connections that greatly enhance their employability after graduation.
Year 4
In the final year, students study advanced topics including International Business, Strategic Marketing, and Business Project or Dissertation. This prepares them for leadership roles by developing strategic thinking and analytical skills.
Focus Areas
Business operations, marketing strategy, consumer behaviour, digital marketing, and strategic management.
Learning Outcomes
Graduates will be able to manage business functions, develop marketing campaigns, analyze market data, lead teams, and conduct independent research.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), offering pathways to professional qualifications and enhancing career prospects.
Reputation
The BA (Hons) Business Management and Marketing degree at Nottingham Trent University offers a strong focus on practical skills development combined with academic theory. This integrated approach prepares students to confidently enter and succeed in the competitive business and marketing sectors.
You will gain valuable hands-on experience through a variety of practical activities, enabling you to apply your knowledge in real-world contexts and develop essential professional skills.
Experiential Learning Highlights:
Graduates often step into roles such as Marketing Executive, Business Development Officer, Digital Marketing Coordinator, or Sales Manager. This degree blends solid business management knowledge with marketing skills, making graduates versatile and sought after in many industries:
University services to support your employment
Nottingham Trent’s Career and Employability Service offers one-to-one career advice, CV workshops, interview preparation, employer fairs, and access to internships and placement schemes to help you gain practical experience.
Employment stats & salary figures
University–industry partnerships
The university collaborates with companies like Experian, Boots, Rolls-Royce, and local businesses, offering live projects, placements, and networking opportunities.
Long-term accreditation value
The course is accredited by the Chartered Institute of Marketing (CIM), providing exemptions towards professional marketing qualifications, which enhances career prospects and professional growth.
Graduation outcomes
Graduates commonly move into skilled roles in marketing, business development, and management, with good opportunities for career advancement.
Further Academic Progression:
Graduates can pursue further study such as MSc Marketing, MBA, or other business-related master’s programs. The CIM accreditation also supports professional certification pathways, helping you specialize and advance your career.
UCAS Tariff (Standard offer: 112 UCAS Tariff points from up to four qualifications.The university website provides a UCAS Tariff points calculator on their website for A-Levels and IB among other qualifications. As an example BBB in A Levels would come to 120 Tariff Points.CBSE: If you have achieved a grade average of 65% made from four relevant subjects (native language excluded), you could study a first year entry Bachelors degrees.IELTS: 6.5 with minimum of 5.5 in each componentTOEFL: Overall score of 79 with at least 18 Reading, 17 Listening, 20 Speaking, 18 WritingMarketing Manager – develops and implements marketing strategiesBrand Manager – manages brand positioning and identityDigital Marketing Specialist – executes online marketing campaignsMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and delivers advertising campaignsPublic Relations Officer – manages corporate communications and reputationSales Manager – leads sales teams and drives revenue growthBusiness Development Manager – identifies new business opportunitiesConsultant – provides strategic business and marketing advice
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