Enter OTP
4 Years On Campus Bachelors Program
Nottingham Trent UniversityThe BA (Hons) Marketing with Placement Year at Nottingham Trent University equips students with a broad understanding of marketing theory and practice, preparing them for a range of marketing careers. It suits those looking to develop skills in digital marketing, consumer behaviour, and strategic communication within dynamic business environments.
Curriculum Structure
Year 1
Students build foundational knowledge with modules like Marketing Principles, Introduction to Business Environment, and Consumer Behaviour. The focus is on understanding marketing fundamentals and developing analytical and communication skills.
Year 2
This year explores topics such as Digital Marketing, Marketing Communications, and Market Research Methods. Students gain practical skills to develop campaigns and analyze marketing data effectively.
Year 3 – Placement Year
Students spend this year working full-time in a marketing-related role, gaining invaluable hands-on experience within a real business environment. This placement allows them to apply their marketing knowledge practically, develop professional skills, and build industry networks that significantly enhance their employability after graduation.
Year 4
In the final year, students study Strategic Marketing, Brand Management, and complete a dissertation or project that allows independent research and application of marketing theory to real-world challenges.
Focus Areas
Digital marketing, consumer behaviour, marketing strategy, brand management, and market research.
Learning Outcomes
Graduates will be able to design and implement marketing strategies, analyze consumer data, manage brand communications, and conduct independent research.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), providing pathways to professional marketing qualifications.
Reputation
The BA (Hons) Marketing degree at Nottingham Trent University offers a dynamic blend of academic theory and practical application, preparing students for successful careers in the ever-evolving marketing landscape. With a strong emphasis on real-world experience, the program ensures that graduates are equipped with the skills and knowledge necessary to excel in various marketing roles.
Experiential Learning Highlights:
Graduates typically launch their careers in roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The course offers a blend of theoretical knowledge and practical skills, equipping students to thrive in dynamic marketing environments:
University services to support your employment
Nottingham Trent’s Career and Employability Service provides tailored support including career coaching, CV and interview preparation, employer networking events, and placement opportunities to help students gain valuable industry experience.
Employment stats & salary figures
University–industry partnerships
The program benefits from strong ties with companies such as Experian, Boots, and Rolls-Royce, providing live projects, internships, and guest lectures that enhance employability.
Long-term accreditation value
The course holds accreditation from the Chartered Institute of Marketing (CIM), offering exemptions towards professional qualifications and boosting graduates’ career prospects.
Graduation outcomes
Many graduates secure skilled roles in marketing, digital media, and brand management, with opportunities for rapid career advancement.
Further Academic Progression:
Students can pursue postgraduate qualifications like MSc Marketing, MSc Digital Marketing, or an MBA. The CIM accreditation supports fast-tracked professional marketing certifications, deepening expertise and career opportunities.
UCAS Tariff: 120 UCAS Tariff points from up to four qualifications.The university website provides a UCAS Tariff points calculator on their website for A-Levels and IB among other qualifications. As an example BBB in A Levels would come to 120 Tariff Points.CBSE: If you have achieved a grade average of 65% made from four relevant subjects (native language excluded), you could study a first year entry Bachelors degrees.IELTS: 6.5 with minimum of 5.5 in each componentTOEFL: Overall score of 79 with at least 18 Reading, 17 Listening, 20 Speaking, 18 WritingMarketing Executive – plans and executes marketing campaignsBrand Manager – manages and develops brand identityDigital Marketing Specialist – handles online marketing and analyticsMarket Research Analyst – studies consumer behavior and market dataAdvertising Executive – creates and manages advertising campaignsPublic Relations Officer – manages company image and media relationsSales Manager – leads sales teams and client relationsContent Marketing Manager – develops marketing content strategiesProduct Manager – oversees product marketing and lifecycleMarketing Consultant – advises businesses on marketing strategies
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
