BSc Hons Marketing and Management

Based at the Mile End campus in London, this three-year programme immerses you in core marketing and management theory alongside practical projects, real-world case studies, and digital tools that reflect today’s business landscape.

So here’s what experiential learning looks like in this programme:

• Real-world marketing projects & group work: Collaborate with peers on live briefs, brand strategy exercises, and consumer behaviour analysis to build teamwork and problem-solving skills.

• Digital marketing platforms & analytics: Develop hands-on experience with industry tools such as Google Analytics, CRM software, and Microsoft Excel to support data-driven marketing decisions.

• Industry guest lectures & networking: Benefit from sessions led by marketing professionals, gaining insights into current trends and opportunities to build your professional network.

• Final-year independent research: Complete a dissertation or marketing project that allows you to explore a topic of personal interest, applying research and analytical skills.

• Career and employability support: Access Queen Mary’s Careers and Enterprise Service for tailored advice, CV workshops, interview preparation, and employer events.

• Modern campus facilities: Learn in state-of-the-art lecture theatres and collaborative learning spaces equipped with digital resources at the Mile End campus, located close to London’s business and marketing hubs.

Graduates commonly move into roles such as marketing executive, brand manager, digital marketing analyst, or business development coordinator. Starting salaries typically range from £24,000 to £28,000, with growth opportunities to mid-level and senior marketing roles within five years.

Here’s why this programme can be a strong stepping stone for your career:

• University Services to Support Employment
  Queen Mary’s Careers and Enterprise Centre offers tailored support including CV workshops, mock interviews, employer networking events, and career fairs. They provide ongoing advice to help you develop your employability skills and secure relevant roles after graduation.

• Employment Statistics & Salary Figures
  Around 85–90% of graduates find employment or continue further study within 15 months. Many secure roles that directly relate to their marketing and management studies, demonstrating the degree’s practical relevance.

• University–Industry Partnerships
  The programme has strong ties with London-based companies across sectors like finance, retail, media, and tech. Guest lectures, industry projects, and networking events connect students with employers such as L’Oréal, Google, Unilever, and PwC.

• Long-term Accreditation Value
  This degree is accredited by the Chartered Institute of Marketing (CIM), enhancing your professional credibility and employability in marketing roles globally.

• Graduation Outcomes
  Graduates are equipped with a broad skill set in marketing strategy, consumer behaviour, digital tools, and business management, enabling them to work in various industries and roles.

Further Academic Progression:
After completing this degree, you can pursue postgraduate studies in marketing analytics, international marketing, digital marketing, business management, or strategic leadership. The CIM accreditation also supports progression towards professional marketing qualifications.