4 Years On Campus Bachelors Program
Program Overview
This four-year degree combines core marketing and management principles with a year-long paid industry placement. It’s ideal for students who want to gain practical experience, enhance their professional skills, and improve their employability while completing a robust academic programme in marketing and management.
Curriculum structure
Year 1
You will build foundational knowledge in marketing and management, studying modules such as Introduction to Marketing Management and Business Economics. This year focuses on developing critical thinking, analytical skills, and an understanding of business environments.
Year 2
In the second year, you deepen your understanding with modules like Consumer Behaviour, Marketing Communications, and Strategic Management. You can also choose electives to tailor your studies to your interests, gaining more specialised knowledge.
Year 3 (Placement Year)
You will spend this year undertaking a supervised, paid placement in a relevant industry setting. This provides hands-on experience, allowing you to apply theoretical knowledge, develop professional networks, and enhance your career prospects.
Year 4
Your final year covers advanced topics such as International Marketing, Digital Marketing Strategy, and includes a dissertation project. You’ll integrate your placement experience with academic research, preparing you for professional roles or further study.
Focus areas:
Marketing strategy, consumer behaviour, digital marketing, marketing communications, strategic management, and professional practice through placement.
Learning outcomes:
Graduates will have strong analytical and strategic marketing skills, practical industry experience, and the ability to conduct independent research and critical analysis.
Professional alignment (accreditation):
The program offers exemptions towards the Chartered Institute of Marketing (CIM) Certificate and Diploma in Professional Marketing, aligning with industry standards.
Reputation (employability rankings):
This four-year degree offers you the chance to develop core marketing and management knowledge, then apply it through a full-time, year-long industry placement. Located in London’s vibrant Mile End campus, you’ll benefit from modern facilities, access to London’s business hub, and strong employer connections.
So here’s what experiential learning looks like in this programme:
Year-long professional placement: Spend your third year working full-time in a marketing or management role with leading companies. The university supports you with placement sourcing, application advice, and reflection to maximise learning.
Applied marketing projects & live case studies: Throughout your studies, you’ll engage with real-world marketing challenges and business simulations that develop strategic thinking and teamwork.
Digital marketing tools & analytics: Gain hands-on experience with platforms like Google Analytics, CRM software, and Microsoft Excel to analyse and drive marketing campaigns.
Workshops & guest lectures: Learn from industry professionals via workshops, seminars, and networking events, connecting classroom theory with business practice.
Independent research project: In your final year, complete a dissertation or research project applying marketing and management theories to a topic of your choice.
Career development support: Queen Mary’s dedicated Careers and Enterprise Service offers tailored guidance, employer events, CV clinics, and interview preparation.
State-of-the-art campus facilities: Study in modern lecture theatres, collaborative learning spaces, and digital resource centres at the Mile End campus, with easy access to London’s business district.
Graduates typically secure roles such as marketing manager, brand strategist, digital marketing analyst, or business development officer. The year in industry provides valuable real-world experience, boosting employability and often leading to graduate job offers. Starting salaries usually range from £25,000 to £30,000, with strong growth potential as graduates gain experience.
Here’s why this programme offers a solid foundation for your marketing career:
University Services to Support Employment
Queen Mary’s Careers and Enterprise Service offers personalised support including CV and interview workshops, networking events, placement preparation, and job fairs. The service supports students before, during, and after their industrial placement year to maximise career opportunities.
Employment Statistics & Salary Figures
About 90% of students secure a year-long placement, gaining valuable industry experience that enhances their CV. Within 15 months of graduation, approximately 85–90% of graduates are employed or in further study, with many receiving offers from placement employers.
University–Industry Partnerships
The programme benefits from connections with London-based companies and multinationals across sectors like media, retail, FMCG, and finance. These partnerships enable quality placements and industry projects that build professional skills.
Long-term Accreditation Value
The degree is accredited by the Chartered Institute of Marketing (CIM), offering professional recognition that adds value to your qualification and improves career prospects both in the UK and internationally.
Graduation Outcomes
Graduates leave with a blend of academic knowledge and practical experience, prepared for roles in marketing strategy, digital campaigns, brand management, and consultancy.
Further Academic Progression:
Graduates can pursue postgraduate studies in marketing analytics, international marketing, digital marketing, business strategy, or management. The industrial experience and CIM accreditation also prepare students for professional marketing qualifications or specialised certifications.
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