BSc Hons Marketing and Management with Integrated Foundation Year

This four-year programme begins with a foundation year designed to build essential academic skills, including business basics, English language proficiency, and study techniques. After the foundation year, you advance into the core Marketing and Management degree, combining theory with practical projects at the Mile End campus in London.

So here’s what experiential learning looks like in this programme:

• Foundation year preparation: Develop academic writing, research skills, and business fundamentals through interactive classes, presentations, and assessments that prepare you for degree-level work.

• Real-world marketing projects: After the foundation year, engage in group assignments and live marketing briefs that reflect industry challenges and encourage teamwork.

• Digital marketing and analytics tools: Gain hands-on experience using software like Google Analytics, CRM systems, and Excel through workshops and coursework.

• Guest lectures & industry insights: Participate in talks and seminars delivered by marketing and management professionals to connect theory with business practice.

• Independent research & final-year project: In your final year, complete a dissertation or applied marketing project supervised by academic staff with industry knowledge.

• Career development support: Benefit from Queen Mary’s Careers and Enterprise Service, offering guidance on placements, CV writing, interviews, and networking events.

• Modern learning environment: Study at the Mile End campus with access to digital resources, collaborative study spaces, and proximity to London’s marketing and business sectors.

Graduates often step into roles such as marketing coordinator, junior brand manager, digital marketing assistant, or business analyst. The integrated foundation year helps build essential academic skills and confidence for students who need extra preparation before starting the full degree. After graduating, typical starting salaries range from £22,000 to £27,000, with strong growth potential as you gain experience.

Here’s how this programme supports your career journey:

• University Services to Support Employment
  Queen Mary’s Careers and Enterprise Centre offers dedicated support throughout your studies, including CV building, interview practice, employer networking events, and access to internship opportunities. The centre also assists with transition from the foundation year to the full degree and beyond.

• Employment Statistics & Salary Figures
  Approximately 85-90% of graduates secure employment or continue to further study within 15 months. Students who complete the foundation year and progress through the degree report strong employability outcomes comparable to direct entrants.

• University–Industry Partnerships
  The programme leverages Queen Mary’s strong London connections, giving students opportunities to engage with employers such as Unilever, Google, PwC, L’Oréal, and Deloitte through guest lectures, live projects, and internships.

• Long-term Accreditation Value
  This degree is accredited by the Chartered Institute of Marketing (CIM), adding professional value and enhancing your employability in marketing roles both in the UK and internationally.

• Graduation Outcomes
  Graduates develop strong marketing and management skills, alongside practical knowledge in digital marketing and consumer insights—ready to contribute effectively in various industries.

Further Academic Progression:
After completing this degree, you can pursue postgraduate studies in digital marketing, marketing analytics, strategic management, or international business. The foundation year provides a solid academic start, while the CIM accreditation supports advancement toward professional marketing certifications.