Enter OTP
This program combines core business management principles with specialized marketing knowledge. Graduates are prepared for a range of roles in business and marketing, with skills in strategy, communication, and digital marketing applications.
Curriculum Structure
Year 1
The first year introduces fundamental business concepts, digital and business skills, and an understanding of marketing environments. Students gain foundational knowledge in business operations and consumer engagement.
Year 2
Students study marketing communications, consumer behavior, and digital marketing strategies. Practical projects enable them to apply business and marketing concepts in real-world contexts.
Year 3
The focus shifts to strategic marketing, brand management, and marketing analytics. Students undertake a major project or dissertation to explore a specific marketing area in depth.
Year 4
Advanced business modules such as Global Leadership and Business Innovation complement specialized marketing modules like Consumer Psychology and International Branding. A research project allows students to apply critical thinking and practical skills.
Focus Areas
Brand management, consumer behavior, digital marketing, strategic marketing planning, marketing communications, international branding
Learning Outcomes
Graduates can develop strategic marketing plans, analyze consumer behavior, manage brand equity, implement digital marketing tools, and conduct independent marketing research.
Reputation
This program blends core business management principles with marketing expertise, preparing students for roles in marketing, business consultancy, and management.
Experiential Learning Highlights:
Integrated Marketing Communications: Develop and implement marketing communication strategies, applying theory to practical scenarios.
Consumer Psychology and Digital Business: Study modules that focus on consumer behavior and digital business trends to inform marketing decisions.
Professional Practice Placements: Optional placements provide experience in real business environments and industry exposure.
CIM Accreditation: Offers professional recognition and exemption pathways through the Chartered Institute of Marketing.
Equips students for careers such as Marketing Executive, Brand Manager, Business Development Executive, or Account Manager. The course balances core business management knowledge with marketing expertise.
University services to support your employment
Career support includes one-to-one guidance, CV and interview preparation, access to internships and placements, employer networking events, and employability workshops through RGU’s Career Development Centre.
Employment stats & salary figures
University–industry partnerships
Collaboration with local and national businesses provides live projects and consultancy opportunities, giving students practical exposure to business and marketing challenges.
Long-term accreditation value
The programme provides industry-relevant skills and pathways to professional accreditation, including CIM qualifications.
Graduation outcomes
Alumni progress into marketing management, business development, brand management, and consultancy roles.
Further Academic Progression:
Graduates can continue with:
CBSE: 60% or above in English or English CoreTOEFL iBT: 80 Overall, Reading 18, Writing 17, Speaking 20, Listening 17American HSD: High School Graduation Diploma with GPA of 2.8 or above on a 4 scale plus one of the following: A SAT score of 1000/1600 with a minimum of 500 in each component; OR ACT (American College Test) score with 24 or higher 3 related Advanced Placements (APs) tests with grade 4 or higher TASC (Test Assessing Secondary Completion) and HiSET |(High School Equivalency Test) and GED (General Education Development Test) can be considered as equiv to High School diploma with 2.8/4 GPA Associate Degree is equivalent to HNC - advanced entry subject to School and module matchIELTS: 6.0 with 5.5 in all componentsDigital Marketing Manager – plans and executes online marketing strategiesMarketing Manager – develops and implements marketing campaignsBrand Manager – manages brand identity and positioningDigital Analyst – interprets data to optimize marketing performanceMarket Research Analyst – studies consumer behavior and market trendsSocial Media Manager – manages brand presence and campaigns on social platformsContent Marketing Manager – creates and manages digital content strategiesE-commerce Manager – oversees online sales and customer experienceAdvertising Executive – plans and executes digital and traditional ad campaignsMarketing Consultant – advises businesses on marketing strategy and data-driven decisions
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Robert Gordon University
