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The BA (Hons) Digital Marketing program equips students with the knowledge and skills to thrive in the dynamic digital marketing landscape. It combines theoretical understanding with practical experience, enabling graduates to design and implement effective digital marketing strategies across multiple platforms.
Curriculum Structure
Year 1
The first year provides a foundation in digital marketing, business analytics, communications, and the business environment. Students develop technical skills such as content creation for digital media and gain an understanding of marketing principles.
Year 2
In the second year, students build on this foundation with modules in advanced digital marketing, social media strategies, and media environments. They apply their learning in practical projects and case studies, refining both creative and analytical skills.
Year 3
Students focus on independent learning and decision-making, completing a Digital Marketing Project. They also have the option of undertaking a six- or twelve-week placement, or a Study Abroad opportunity, gaining professional experience in the field.
Year 4
The final year emphasizes specialist digital marketing strategies and advanced applications. Students complete a Research Project and participate in live-project work to enhance practical and leadership skills.
Focus Areas
Digital marketing strategy, content creation, social media marketing, search engine optimization (SEO), data analytics, consumer behavior analysis
Learning Outcomes
Graduates can plan and implement digital marketing campaigns, analyze and interpret marketing data, manage online consumer experiences, apply SEO techniques, and create engaging digital content.
Reputation
This program equips students with the skills to design, deliver, and evaluate digital marketing strategies and campaigns, preparing them for careers in digital marketing, social media management, and brand strategy.
Experiential Learning Highlights:
Digital Marketing Agency Project: Collaborate on live projects with real clients, developing and executing digital marketing strategies for hands-on industry experience.
Professional Practice Opportunities: Undertake placements ranging from 6 weeks to a full year to apply knowledge in real-world settings and build professional networks.
Study Abroad Options: Optional study abroad opportunities broaden global perspectives and cultural understanding.
CIM Accreditation: Accredited by the Chartered Institute of Marketing, offering exemptions and pathways to professional qualifications.
Graduates are prepared for roles such as Digital Marketing Executive, Social Media Manager, SEO/SEM Specialist, or Content Strategist. The programme combines practical digital marketing skills with strategic knowledge to deliver impactful campaigns across online platforms.
University services to support your employment
RGU’s Career Development Centre offers personalised career guidance, CV and interview support, placement and internship opportunities, networking events, and workshops to build industry-ready skills.
Employment stats & salary figures
University–industry partnerships
Strong links with local and national digital agencies and corporate marketing teams allow students to gain practical experience through live projects and placements.
Long-term accreditation value
Provides transferable digital marketing skills and pathways to professional qualifications such as CIM Digital Marketing certifications.
Graduation outcomes
Alumni often work in digital marketing, social media strategy, e-commerce, and online brand management.
Further Academic Progression:
Graduates can continue with:
Successfully completed 12th Standard from CBSE/ICSE Board. Entry will vary depending on the course you wish to apply for, your Year 12 examination board, and subjects taken. A Levels: BCC, IB Diploma: 27 Points. IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.TOEFL iBT: 80 Overall, Reading 18, Writing 17, Speaking 20, Listening 17American HSD: High School Graduation Diploma with GPA of 2.8 or above on a 4 scale plus one of the following: A SAT score of 1000/1600 with a minimum of 500 in each component; OR ACT (American College Test) score with 24 or higher 3 related Advanced Placements (APs) tests with grade 4 or higher TASC (Test Assessing Secondary Completion) and HiSET |(High School Equivalency Test) and GED (General Education Development Test) can be considered as equiv to High School diploma with 2.8/4 GPA Associate Degree is equivalent to HNC - advanced entry subject to School and module matchIELTS: 6.0 with 5.5 in all componentsDigital Marketing Manager – plans and executes online marketing strategiesMarketing Manager – develops and implements marketing campaignsBrand Manager – manages brand identity and positioningDigital Analyst – interprets data to optimize marketing performanceMarket Research Analyst – studies consumer behavior and market trendsSocial Media Manager – manages brand presence and campaigns on social platformsContent Marketing Manager – creates and manages digital content strategiesE-commerce Manager – oversees online sales and customer experienceAdvertising Executive – plans and executes digital and traditional ad campaignsMarketing Consultant – advises businesses on marketing strategy and data-driven decisions
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Robert Gordon University
